Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts.

Questions or Full Stops

Carla Johnson

American author, educator, media theorist and cultural critic, Neil Postman says “children enter school as question marks and leave as full stops.” The same thing happens to employees as they enter the work world. The post Questions or Full Stops appeared first on Carla Johnson.

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5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

You can then leverage this to build upon a strategy that’s already working well. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Why spend time continuing to draft or repurpose content that isn’t working?

8 Questions to Ask Before Investing in Marketing Attribution

The Point

Before you invest in a third-party reporting solution, however, we recommend first asking some tough questions: Phase 1 – Data. A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources?

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

3 Questions With Rachel Barnes

Blue Flame Thinking

Working with our design and development teams, we opened the form up, and within one day saw a 160% increase in leads compared to the prior month! The post 3 Questions With Rachel Barnes appeared first on Blue Flame Thinking.

The most important questions to make your marketing work


Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. What questions are those? Well, before you go running off, take a moment to really think through those questions.

Do you know why your content works?


Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They are really asking the “why” questions.

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C4D Answers Your Questions About Working with a Content Marketing Agency


B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. If you have a question that isn’t included here, don’t let that stop you.

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7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

Successful interviews should accomplish two goals: getting the best out of the person being interviewed and selling your company as a place where they want to work. Question #1: What do you read to enhance your skills and understanding of the field?

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Best Interview Questions for Hiring Martech Talent


While it’s not always common to outsource to another company to conduct interviews on your behalf, I’ve helped clients on multiple occasions because my personal experience in their instance allows me to ask more pointed questions to potential candidates.

5 Questions: Jodie Gilroy


In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. This is a great question, but to be honest, I would never stay up late enough to host a late-night talk show. 5 Questions

Need Content Ideas? Customer Questions FTW!

KoMarketing Associates

Namely, answering their questions. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. But without measurement, you have no idea what is working within your strategy and what needs to be tweaked. Solution: Assign a dedicated team member to handle follow up questions.

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3 Questions With Eryn Leedy

Blue Flame Thinking

In her not-so-spare time, you can find her exploring the great outdoors or swinging a hammer indoors as she works to renovate her 120-year-old home. After working on the client side, coordinating marketing activities, why focus on social media and strategy ?

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Similarly, social media works in B2B.

Customer-Centric Selling: 8 Deeper Questions to Ask to Understand Your Buyer


And it starts by asking questions with the goal of understanding your buyer – not selling to them. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case?

10 Questions about 2014


This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. Envisioning and starting content is relatively easy, but finalizing and posting it on the Internet requires more work. (Photo credit: Wikipedia).

3 Questions With Sam Suranne

Blue Flame Thinking

Whether it’s teaching herself guitar or working to understand the consumer mindset, Sam Suranne, who joined Blue Flame Thinking as a senior account manager in late October, doesn’t shy away from a challenge. Well, here are three questions to get you started.

7 Questions to Ask Before Working With a Micro-Influencer


The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.

5 Questions: Tanner Lange


In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. The post 5 Questions: Tanner Lange appeared first on ClickDimensions Blog. 5 Questions

5 Questions: Stephen Mangiulli


In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. It is hard to pin down one thing that I like “best” about working at Protech. 5 Questions

3 Questions With Michael Lewis

Blue Flame Thinking

I’m also excited to learn from all the talent at the agency and work toward becoming an SME for both financial and industrial verticals. The post 3 Questions With Michael Lewis appeared first on Blue Flame Thinking Digital media is a passion for Michael.

3 Questions with Alex Crittendon

Blue Flame Thinking

Get to know our intern, Alex Crittendon, a bit more with these 3 questions. Things were pretty relaxed; the people were nice; and the work was great. Work hard and do it somewhere that would make you happy.

Getting Real about Work Life Balance

Heinz Marketing

Some say work life balance is better described as a dance , more of an integration or blending. Below, gleaned from our weekly “ How I Work ” series, 21 top business leaders get real on their perspective of work life balance. I can do work after the game.

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3 Questions With Andy Jansma

Blue Flame Thinking

Andy’s ability to embrace agile thinking both informs his work and helps him connect more deeply to what clients are looking for and need to see. To learn more about Andy’s approach to design , and how he uses inspiration to create better client work, we asked him!

Eight questions to ask before replatforming your ecommerce ecosystem


The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. The next three questions consider that you’ve selected your platform and signed the contract. Question #2: How clean is your catalog data?

3 Questions With Project Manager Alice Singleton

Blue Flame Thinking

That can mean making sure we all have what we need to do our best possible work or writing screenplays and social editorials in her free time. An avid rower and épée fencer, she brings that determination and the knowledge she’s gained throughout her career to guide our client work.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. Below, I’ve outlined questions to ask colleagues throughout the organization. What worked well?

The Ultimate Guide to Open-Ended Questions vs. Close-Ended Questions


What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own words. Unlike a close-ended question, it cannot be answered in one word, or by yes/no, or by multiple choice. What is an open-ended question?

9 Questions On Content Marketing [Q & A]

Marketing Insider Group

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. We do this through valuable content that solves a business problem or answers a key question.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. That means you want readers actively engaging with the content, asking questions of it, looking for what’s next when they finish. Content Marketing Working with a content marketing agency

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. What’s working?

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

Below are 10 questions that should be asked during a B2B social media audit. The next part in the B2B social media audit is to analyze your editorial calendar to see what has been posted in the past and how it worked for your audience on each social media platform.

5 Questions To Ask Your ABM Vendor In 2020


As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. That’s why I’ve put together 5 questions to ask during your next vendor call.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO.

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation

You should not ask customers these questions on a social network, on a survey, or during a focus group. The idea proved so successful that Zhivago began refusing to work with clients unless she could interview their customers first. “I

7 Questions to Troubleshoot Your Content Marketing

Content Marketing Institute

Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. HANDPICKED RELATED CONTENT: The Business Story Argument: A Working Framework to Pressure Test Your Story. I’ve saved the most important question for last.