Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Generic objective statements on resumes are a thing of the past.

Personalization 130

Personalization Tips Brand Identity Branding 130

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. ” This prompt sets ChatGPT on a mission to fetch keywords that are not just relevant, but also ripe for fresh content. Image Source: ChatGPT Tip: When you get the draft, it’s time to add your magic touch.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Craftmanship

JULY 10, 2023

Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business. But many practitioners fear this solicitation will compromise their professionalism, or put the client relationship at risk.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Webbiquity

OCTOBER 21, 2022

Image credit: Mohamed_Hassan on Pixabay. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Add Subheadings and Meta Information.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Professional-tier customers can now create up to 25 calculated properties, up from five. How has it been for you?

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Salesforce Marketing Cloud

JANUARY 2, 2024

Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind? So, before we help you build the roadmaps for your AI journeys, step one is finding what fits your goals.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Webbiquity

MARCH 25, 2021

However, the days of just slapping three one-sentence testimonials on your homepage are long gone. It all starts with getting actual testimonials for your products or services. For instance, you can check out what people say about your brand and your products/services on social media. Be Proactive.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Iterate and Refine: We refine prompts based on the AI’s responses, often iterating for best results.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Here are some early thoughts on how these innovations are poised to transform field service as we know it. In some industries, people are afraid they’ll lose their jobs to technology.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Martech

MARCH 27, 2024

This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Salesforce Marketing Cloud

DECEMBER 6, 2023

People were already on the fence about automation and chatbots. Or, we might ask whether the content the LLM generates should be more professional or personable. As a senior conversation designer at Salesforce, I’ve worked on a variety of features and products involving conversational AI and generative AI.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry.

Lead Ranking 158

Lead Ranking Lead Scoring Thought Leadership Work Management 158

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

FMG Suite

MARCH 7, 2024

When you add the eye-catching motion of a custom background video to the top of your homepage, you make a powerful, memorable impression … and that goes a long way!” Video has been proven to increase the time visitors spend on your site, as well as improve conversions. Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Martech

DECEMBER 7, 2023

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. This subscription service transforms your iPad or Android device into a high-performance second screen for your Mac or PC. Three French hens?

Marketing AI 120

Marketing AI Work Management Marketing Management Personalization 120

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Let’s consider two of them.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 People buy stuff on the internet. trillion today to $5.4 OK, we get it.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119

Choozle

FEBRUARY 21, 2024

My Own Support Squad Reflecting on my own life, I’ve been privileged to cultivate a support squad that encompasses mentors, friends, my family, and colleagues. I place a strong emphasis on mentoring, both in formal and informal capacities. Jeff, the father of one of my skiing buddies, Dave and Aaron.

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. You can add hashtags to posts, comments, articles, profiles and even pages on the platform.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Top Rank Marketing

SEPTEMBER 22, 2023

MarketingCharts OpenAI unveils Dall-E 3, latest version of its text-to-image tool The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. Have you ever wondered why businesses invest in case studies?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

DECEMBER 27, 2023

Even though they are obvious, it’s easy to overlook one or more of them. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). Please take this short survey so we can have your input on the state of martech salaries and careers.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hubspot

NOVEMBER 14, 2023

Did you know NASA plans to build houses on the moon by 2040 ? With AI for the sales process, our team is no longer burdened with the tedious process of manually searching for leads on various websites and manually transferring them into our CRM," he told me. It’s been a game changer in how my team operates on a day-to-day basis."

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Exo B2B

APRIL 10, 2024

What’s more, when thinking about a company’s presence on LinkedIn, the strategic use of its four key components becomes crucial. Each of these components serves a specific purpose and targets different aspects of professional online presence. And have a significant impact on your bottom line.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

The Lead Agency

MARCH 17, 2024

In B2B services specifically, that goes up to 2.2%. Here’s how to optimise your on-page web forms to generate the highest-quality B2B leads. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers. No one wants more emails and phone calls. You can learn more about that here.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Salesforce Marketing Cloud

JUNE 26, 2023

They question whether it will replace human capabilities or add complexity without delivering tangible benefits. But, without a well-defined strategy tailored to their unique needs, companies risk missing out on the benefits of these transformative tools. Imagine the possibilities of a strategic AI adoption. Get the report 3.

Work Management 97

Work Management Validation Barriers Guidelines 97