Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective. It’s like turning your content into a game.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Content Marketing Institute

JUNE 1, 2018

It’s a common question when you’re first getting to know someone. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. What other storytelling techniques do you integrate into your content marketing strategy?

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Find the answers to those questions and more in these helpful guides from professional speakers. Jane Porter passes along five valuable tips from master storyteller Kevin Allison. And something most of us could improve at. Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We Recall your original objective.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Marketing Insider Group

MAY 25, 2020

With this information, you can start to create a content strategy and messaging platform that answers the following questions: What sets us apart from other brands? Now that you have answers to those questions, you’ll begin brainstorming a list of adjectives you can use to describe your brand’s voice. How do we want to be portrayed?

Social Media 336

Social Media Personalization Media Brand Identity 336

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge. So, what’s driving this shift? Here, B2B creators need to address more complex, often global issues.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

KoMarketing Associates

JUNE 25, 2015

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.”

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Keep your brief and to the point, and ask questions to keep prospects engaged.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

The Customer

NOVEMBER 30, 2020

Then, as I do with my podcast interviews, I wrote out my intro and a flow for the questions I’d ask the panel. As a storyteller I like a set-up, a through-line, and a resolve. Lining up anticipated questions in some kind of order or thematic chunks allows you to bring the audience along with you on a connected journey.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Detailed Data Analysis : Ask questions and configure visuals to communicate insights. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis. Data Storytelling with Tableau Public : Visualize data on any topic, share your data story worldwide, and get inspired.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Heinz Marketing

SEPTEMBER 26, 2023

Handley advises, “ Leave your audience with a question or a sense of intrigue that compels them to keep reading, listening, or engaging.” ” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

APRIL 19, 2024

Episode Highlights: [01:31] Unpacking the Red Thread Method – The Red Thread Method, as described by Tamsen, is a storytelling framework that aids in making ideas, products, or services more comprehensible and relatable to others. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

Webbiquity

AUGUST 13, 2019

Access to runtime and feature analysis that we can segment by a number of parameters allows us to ask really interesting questions that drive really interesting content creation: How long are users on average spending with the new feature? Storytelling. Where are they running into issues? Cross-team collaboration.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Biznology

DECEMBER 15, 2014

What makes Serial so good is not the controversy over the case, or the question of whether Adnan or Jay is to blame – or someone else entirely. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. I promise you, it is.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. You get three passes in case you don’t want to answer the question, you could just say pass. Saksham Sharda: And the last question is your favorite Netflix show?

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Heinz Marketing

AUGUST 25, 2018

25 Questions from Content Marketing Experts. Some of the best questions the presenters at Content Marketing World have been asked about content marketing. The 7 Storytelling Secrets of Successful Salespeople. We know storytelling is key in successful salespeople, but how do they do it so well? What’s Your Answer?

Barriers 45

Barriers Storytelling Marketing Attribution B2B 45

Stevens & Tate

OCTOBER 10, 2022

A critical key in modern marketing is storytelling. There is some question as to why you need to tell your story in the first place. Storytelling is one way to do this. Humans have connected to their culture and history through storytelling for millennia. Refine your story, smooth out your presentation.

Business 126

Business Storytelling Differentiation Loyalty 126

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Brand Storytelling. Brand storytelling allows you to connect with others on a deeper level.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Content Marketing Institute

AUGUST 7, 2018

Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. That question gets at the heart of how content should be used.

Content Marketing 109

Content Marketing Advertising Agencies Work Management Paid Search Agency 109