The Marketing Book Podcast: “Immersion” by Paul Zak
The Forward Observer
APRIL 12, 2024
Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.
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