Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time. What would these communities look like?

Marketing AI 92

Marketing AI Storytelling Content Budget Programs 92

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. It] tends to get cumbersome,” according to customer engagement platform BlueShift.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

illumin

APRIL 9, 2024

When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Salesforce Marketing Cloud

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. What is Tableau?

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. Buyer-level intent data is perhaps the best means to accomplishing this. It’s different story when we’re talking about a form fill. Don't hate the gate.

B2B 143

B2B Case Study Case Studies Content 143

Martech

AUGUST 25, 2023

That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. There are also first touch, time decay, linear and data-driven models, to name a few. Marketing mix modeling. Performance.

Marketing Attribution 96

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 96

Stevens & Tate

MARCH 7, 2024

Here’s how they create a synergistic effect: Content Amplification : The content you create as part of your digital marketing initiatives possesses significant potential, which can be magnified exponentially through social media platforms.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Successful CMOs are effectively becoming customer ethnographers.

CMO 85

CMO Enterprise Management Planning Work Management 85

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Contently

OCTOBER 6, 2021

When I started digging deeper through interviews with the content marketing teams that use our platform, I came to a surprising realization. The content team would create a story without an SEO strategy in mind. The story wouldn’t rank for the keywords that got crammed in anyway. They were not. The main culprit?

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Dreamforce ’23 was all about Data + AI + CRM + Trust. Check out the Main Keynote recap on Salesforce+ to get in on the action, from big product announcements to inspiring customer stories and more. The Einstein Trust Layer — Learn how the Einstein Trust Layer protects your generative AI data.

CRM 122

CRM Ethics Communities Automation 122

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Do you consolidate?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Salesforce Marketing Cloud

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Discover how on Trailhead, Salesforce’s free online learning platform. Table of contents What is a Serviceblazer?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

JANUARY 3, 2024

YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Gartner consumer data shows that total ad avoidance (e.g.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Salesforce Marketing Cloud

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Discover how on Trailhead, Salesforce’s free online learning platform. What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. Here are their stories. The goal – inspire people to spend more time in the mountains year-round, while leveraging its customer data and AI to do so.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 102

Social Media Work Management Marketing Management Media 102

Contently

JUNE 25, 2020

. “They’ve got all this data at their fingertips,” Hatch said. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. What brands get wrong about data-driven content. That promise was flawed.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Heinz Marketing

APRIL 17, 2024

I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them. I am a little bummed to share that my DataRobot experiment was not so successful.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 117

Buy Video Marketing Template Bandwidth 117

Top Rank Marketing

NOVEMBER 15, 2023

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. LinkedIn will face increased API access demands, especially as other platforms limit data. Penn “B2B influencer marketing in 2024 confronts a data gap due to platform fragmentation.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: The CDP, then, collects data about consumers rather than the businesses you’re selling to?

Work Management 94

Work Management eCommerce Budget Programs Marketing Management 94

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Through-channel” platforms, like MindMatrix and Channext, used by both sales and marketing staff to manage the partner relationship day to day.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. ” However, using data to craft high-performing content was daunting. There just isn’t time.”

Efficiency 98

Efficiency Content Click Rate Creativity 98

Sprout Social

JUNE 28, 2023

This guide will show you how to access and use Instagram Insights to analyze your data. How to get access to insights on Instagram How to see post insights on Instagram Instagram Posts insights Instagram Reels insights Instagram Stories insights Instagram Live insights What kind of performance data is available in Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. In both cases, strategic integration focused on: Consolidating customer data.

CMS Development 98

CMS Development Allocation Budget Programs Business 98

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning. Agent Copilot leverages this data alongside AI to automate processes.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

AUGUST 12, 2022

Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Source: Real Story Group. First, a bit of history.

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. You can create data reports and behind-the-scenes stories directly inspired by your product development process. There’s an opportunity here: turn this data into narratives that help your audience.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. .'” Dig deeper: Real Story on MarTech: The new stack Why we care. That seems attractive. Get MarTech!

Peer-to-peer 103

Peer-to-peer Tools Comparison Advertising Benchmark 103

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. No more switching between platforms. How Has Oktopost Integrated This API Update?

Features 62

Features API Social Media Analytics 62

Salesforce Marketing Cloud

AUGUST 29, 2023

Always show your authentic self Long Story Short , Taylor Swift built her brand on authenticity and relatability. Many thought she was Never, Ever Getting Back Together with streaming platforms. AI can improve your campaigns, and draw from your customer data to surface the insights you need to make informed decisions.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116