Velocity Partners

SEPTEMBER 20, 2023

So, even when the word is useful… the buzz effect sets in — much like when you’re in a room with a low humming noise. They populate your articles and white papers. Real ones, that relate directly to the reader and their most pressing concerns. Because buzzwords tend to turn up in the most crucial parts of your messaging.

Buzz 85

Buzz Effectiveness Digital Transformation Case Studies 85

Sales Engine

AUGUST 22, 2016

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Optinmonster

DECEMBER 27, 2023

And they stocked up on basic supplies like facemasks, baby formula, and toilet paper rolls. The most expensive seats have better reclining, extra leg room, and the best view of the screen. Pulp & Press : Abandoned Cart Email Pulp & Press sends buyers a limited-time discount on their orders to reduce cart abandonment.

Examples 77

Examples Conversion Urgency Marketing Amazon 77

Sales Engine

DECEMBER 3, 2015

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Navigate the Channel

DECEMBER 6, 2022

As Jeff Bezos says, “”Your brand is what other people say about you when you’re not in the room.” close up on customer man hand pressing on smartphone screen with five star rating feedback icon and press level good rank for giving best score point to review the service , technology business concept. Yes, free.

B2B Marketing 65

B2B Marketing Marketing & Strategy Marketing Strategy Planning 65

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. 2 white papers (one every 6 months). 2 additional press mentions.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Press releases — This is a tried and true way of promoting a research study. Pulse articles can be used to post opinions or analysis of key research findings.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Navigate the Channel

NOVEMBER 14, 2017

Most companies still do not think of influencer marketing when they look to marketing, so the technique has plenty of room to grow. Your target audience will come to learn from the white papers or webinars that your influencer creates, and you will get leads and exposure from your sponsorship.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

SmartBug Media

APRIL 3, 2020

When you have the right setup, everything flows; you don’t even think about the room. Organize as you see fit with your choice of paper sorters, manual storage, pencil trays, file organizers, and tool holders. Depending on your work needs and personal taste, a chalkboard wall decal or paper tear-off pad might be preferable.

Enterprise Management 107

Enterprise Management Paper Work Management Case Studies 107

thePoint

MAY 19, 2020

Firm agreement on length of webinar (30-35 minutes is optimal) – leaving room for great Q&A session (45 -50 minute target in total). One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Oktopost

MARCH 7, 2022

Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Did it provoke a new white paper on customer pain points? Understanding what your customers and prospects need to alleviate helps you stay a step ahead of their needs. Competitor Analysis.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Adobe Experience Cloud Blog

MAY 25, 2017

In the famous photo of Einstein’s office, there’s not an inch of desk peeking through the papers and books, and he liked it that way. In her study, Vohs placed people in either a tidy or a messy room in order to determine if their environment affected the choices and decisions they made. Photo credit: Associated Press.

Work Management 134

Work Management Marketo Creativity Marketing & Strategy 134

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media'

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Parse.ly

DECEMBER 8, 2022

.’ Now, imagine we have a second document that reads: The President greets the press in Chicago. Document 2: ( President, greets, press, Chicago). However, you can see how there’s room for improvement: relying on exact word matches is a hit-or-miss affair that leaves too much to chance.

API 52

API Lead Ranking Lead Scoring First-Mover Advantage 52

Rev

JANUARY 10, 2018

The Printing Press – Although we now consider the technology outdated and even poke fun at how slow and frustrating printers and copiers can be, the printing press was revolutionary in its time. Although technology has come a long way, it still has room to grow. Radio continues to reach a huge number of adults even to this day.

Marketing AI 60

Marketing AI Top of Funnel Paid Search Agency Advertising Agencies 60

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Rather, try to cover your content’s main topic as comprehensively as possible without making any room for fluff.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

OCTOBER 9, 2018

Read the paper, blogs, etc. There is room for everyone. But that also doesn’t mean there is no room for them. This helps the outlets who don’t want to copy-and-paste a press release. I loved a recent social post of yours detailing how you got lots of regional press for a group of local credit unions.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

B2BMarketing.net

MAY 13, 2024

Think future headlines in all the best press. Even before you enter the room, consider what’s going on in their minds. This is a paper in its own right, but for now, using SDT’s intrinsic motivations as a final check, ask yourself: Can your argument tick these boxes for your management?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

ClearVoice

JUNE 21, 2022

Stay on top of your off-site SEO by branching out and securing bylines and press mentions beyond your home domain to generate backlinks and referral traffic. 2 white papers (one every 6 months). Do your consumers thrive on YouTube tutorials rather than white papers? 2 additional press mentions. Ongoing SERP reporting.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

BenchmarkONE

SEPTEMBER 9, 2020

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. Your content marketing strategy is inherently wrapped up in your branding strategy and includes your blog posts, white papers, webinars, social strategy , and email marketing.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. The press release will become a video! When you think about it, there are three things a press release needs to do: 1. Educate the press about your business, and 3. Educate the press about your business, and 3.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Contently

JANUARY 6, 2017

It’s a bad look for the paper, which, in its opinion pages and its news pages, has given off the impression of hysteria. Deadspin’s Barry Petchesky took SI to task for creating a glorified press release (and doing so free of charge). The thing is, it wasn’t branded. Selected by Erin Nelson, marketing editor.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Cable Mobile Advertising 106

Seismic

MAY 11, 2022

White Papers. Because buyers embark on different journeys toward purchasing a product or service, there is room for personalized and unique content throughout the entire sales funnel. Key content: blog posts, articles, videos, press releases, infographics, social media. Product Documents. Consideration stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Rev

NOVEMBER 20, 2018

Most of us experience the benefits of artificial intelligence in our own shopping experiences, such as when we get a ride with Uber, find a movie on Netflix, or book a room on Airbnb. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

ConvertKit

NOVEMBER 23, 2020

.” In college, he started as a journalism major (“If I wanted to write I thought I had to be a journalist”) but quickly changed his major to English Literature when he realized it was the major where you got to read fiction and write papers – his two favorite things. I remember thinking he is going to laugh me out of the room.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Sprout Social

JULY 1, 2021

If you’re lacking in one area, it means you’ve still got room to optimize your site. In the above example, someone searching for commercial juice press machines would end up on this page. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. A newsletter cannot be all things to all people.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

ConvertKit

AUGUST 17, 2020

So she got a part-time job at Brooks Brothers folding shirts and another filing papers for a phone company. One day, while sitting on the floor filing papers into the bottom drawer, a coworker walked in and said: “Brandice, what are you supposed to be doing with your life?” I think people were in a room of Brandice.

Design 94

Design Work Management Paid Search Agency Merchandising 94

ConvertKit

JANUARY 2, 2022

To give you some confidence in pressing publish on that first Reel, here’s your game plan to know you’re using Reels the right way (a.k.a Open the notes app on your phone or grab a pen and paper and write down 20 ideas for Reels that your ideal follower or customer would be interested in watching. View this post on Instagram.

Video Marketing 77

Video Marketing Ideal Customer Profiles Merchandising Social Media 77

Delivra

APRIL 9, 2021

No matter how you rate your own marketing performance, there’s always room to step it up. You can do this through various formats, including blogs, white papers, videos, infographics, and courses. First, you’re providing timely answers to pressing questions. Look for marketing automation software for B2B businesses?

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Top of Funnel Automation 59

Outgrow

DECEMBER 18, 2020

They provide people with answers to some of their pressing questions and thus provide instant gratification. So, they offered to book a hotel room with them online. But, they do prefer receiving and giving gifts that come wrapped in a nice paper. These experiences add value. What’s more – they are fun!

Paid Content 98

Paid Content Campaigns Planning Paid Search Agency 98

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Facebook is the new hub for fans.

Social Media 134

Social Media Media Blogger Television marketing 134

Golden Spiral

DECEMBER 9, 2021

I learned my lesson in nine grueling and sometimes painful months, and emerged with a new mantra: “Process gives room for creativity to grow.”. Most companies like yours use the Associated Press style guide as the overarching document to describe how to use every jot, tittle, punctuation mark, and number. Boy, am I glad.

Paid Search Agency 62

Paid Search Agency Work Management Ad Building Companies 62

Parse.ly

OCTOBER 8, 2019

And these are only the ones that made it far enough for a full data study; a bunch of questions fell on the proverbial cutting room floor. To solve a particular challenge, we say, “We need a website” or “We need a white paper” or “We need a printed manual.” How does placement on a home page impact a story’s readership?

Content 71

Content Stats Paid Search Agency Work Management 71

Hubspot

JULY 13, 2023

At the same time, it’s a clear indicator that AI still has room for improvement in simplicity and accessibility. Every day, he physically and meticulously arranged each letter, one by one, on the printing press so they could print the paper. This is quite surprising since AI is booming and being used in many industries.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

Rev

NOVEMBER 20, 2018

Most of us experience the benefits of artificial intelligence in our own shopping experiences, such as when we get a ride with Uber, find a movie on Netflix, or book a room on Airbnb. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”].

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

ConvertKit

NOVEMBER 16, 2020

Tracey also invited Vannesia into every room and every meeting, giving her the opportunity to sit down with GRAMMY® winners, getting a behind-the-scenes look at how the music business really worked. Tracey always encouraged Vannesia to own her own business one day too; she’d always preface advice with: “When you own your own business…”.

Work Management 130

Work Management Thought Leadership CAN-SPAM Consulting 130