Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Why B2B Marketers Should Make the Switch Now. Press Save. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

EMagine B2B Blog

AUGUST 16, 2012

The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint. Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog [.].

Press 40

Press PR Promotion Traffic 40

B2B Marketing Traction

MAY 18, 2011

One of the things that makes this example really stand out is that the concrete industry is a mature, traditional industry, yet The Concrete Network is achieving success using new marketing tactics that include blogging, online press releases, and other social media messaging.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. This post originally appeared on WPOinc. Trade, industry or non-profit organization sites (usually.org domains). Academic sites (.edu

Domain 100

Domain Trade Show PR Press 100

Stevens & Tate

DECEMBER 7, 2020

Email lists can be used to remarket to customers you have already interacted with, as well as market to new contacts. Online marketing sites. Today, online platforms such as social media and websites are a crucial part of marketing. Press releases. Remember to regularly update your contact lists.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Stevens & Tate

FEBRUARY 29, 2024

However, there are plenty cost-effective marketing strategies that will help with your businesses success. A few of these strategies include blogging, mailing lists, online marketing sites, calls to action, press releases, videos, and more.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

nDash

OCTOBER 26, 2020

Press release. Press release. Liz Sheffield – Copywriter for HR Marketers . “I Press release. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Whitepaper. Case study. Website copy. Hire Melina. . Employee engagement .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Marketing is tough and no one likes to just throw things at the wall and see what sticks. Not familiar with source code?

Research 120

Research SEO Press Tagging 120

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Meet Kevin.

B2B Thought Leadership 92

B2B Thought Leadership Transparency Thought Leadership Marketo 92

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com. What do you think?

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

DECEMBER 16, 2014

But B2B SEOs can leverage this realization to make more informed online marketing decisions. Make sure to review a publisher’s press or media kit to determine opportunities for increased brand exposure. B2B Online Marketing Blog Content Marketing' What are your thoughts on this survey?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Vision6

APRIL 30, 2024

“Part of the reason local SMBs put off marketing more than any other task is because they see it as a challenge, which is understandable as it’s not an area of expertise for many SMB owners,” said Chaplin. More than one-third cite retention as the top challenge for their business in 2024, and the second-biggest overall marketing challenge.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. Missing: Nimmi, the acrobatic dog. All of our editors pick up the phone.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Vidyard

JUNE 30, 2021

Media Contact: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com The post New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World appeared first on Vidyard.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Links In Press Releases Should Use Nofollow Like Paid Links (Search Engine Land). Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

Outgrow

JULY 8, 2020

They provide an all-round online marketing strategy with content at its core. Not to mention, the holistic content strategies are used across online platforms. MOI is a global B2B online marketing agency for technology brands. WEBARQ is one of the leading digital marketing agencies in Indonesia. Forwardpmx.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. We can all agree that there is no room for complacency in the content marketing space.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. However, your investment will result in a shining reputation that boosts sales and shields your brand from future negative press.

Social Media 52

Social Media Work Management Marketing Management Class 52

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Automate this by linking a press release feed from your online service. Anything unusual?

Facebook 100

Facebook Trade Show Press CPA 100

seo.co

OCTOBER 4, 2021

Local event attendance is a great local SEO strategy in itself, since you have the perfect opportunity to submit a press release and write new content featuring local keywords, but if you can capitalize on your competitors being there too, you can sweeten the deal. We cover more of this in detail in our comprehensive online marketing guide.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

KoMarketing Associates

JULY 6, 2012

Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole.

Ad Building 120

Ad Building Copywriting PPC Conference 120

Biznology

JUNE 26, 2018

What Tony Orlando & Dawn taught me about online marketing. Influencer marketing should not be about collecting influencers. We Needed Our Client to Meet the Needs of Our Influencers. If you perform only to an empty house your show will close. The social media isolationist. Persistence is fertile.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Customer Experience Matrix

NOVEMBER 2, 2010

per share or, as the press release puts it with charming nonchalance, “approximately $1.0 ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. So… Oracle bought ATG today for $6.00 Just ask Oedipus. Not that that turned out so well.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Check out our tips and best practices in this post.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Biznology

APRIL 11, 2013

The Intel Free Press takes a similar but slightly more promotional approach, highlighting the many aspects of technology powered by Intel chips. Online marketing companies have been quick to adopt brand journalism tactics, as the model may be best suited for this sector.

Disintermediation 80

Disintermediation Content Marketing Branding Brand Identity 80

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Scott Minor , Online Marketing Program Manager, says, “I’m glad to hear this isn’t planned to go global. ” The feature will look something like this according to the press release: . What organic best practices can we utilize now to make sure we’re thinking ahead? Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134