Writing on the Web

FEBRUARY 2, 2011

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. But I’m waiting to roll out some examples that demonstrate how they work.

Tools 100

Tools Digg Blogger Work Management 100

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. Killer Press Release - While many people may want the press release to die, it is still hanging around. The 6 Essential Steps to Writing a ?Killer

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Planning Blogger Lead Scoring Lead Ranking 28

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. What has worked for you?

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Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. And the cycle of frustration continues. It is not that clients or internal stakeholders don’t care about their website content.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Achinta offers his industrial clients marketing for engineers by an engineer. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

DECEMBER 3, 2006

This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff. Well if you're into online marketing and you're down with web 2.0. If you go to a typical business website, you have a client testimonial section.

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Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 1, 2010

Sharing photos, videos, press releases, media coverage, speaker updates, etc. Blog Create a blog for the conference and source content from speakers and attendees. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers. Paul Dunay: Last year I did a "Red Tag" sale promotion on my t.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV.

PR 20

PR Rules Web 2.0 Wiki 20

KoMarketing Associates

MAY 2, 2017

The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing. It looks to be the same this year as well. Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Online Marketing Institute

JANUARY 4, 2011

You won’t find any regurgitated corporate press releases here. All the blogs featured above have clear-cut reasons for blogging, and the content they publish reflects that. There are a few different reasons businesses might blog, and some businesses blog for more than one reason.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Time to Kill the Press Release? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

MARCH 24, 2011

If you set up a blog, expect to dedicate time and resources. Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. But a blog exclusively discussing this point is bound for not-so-greatness. But using your blog this way can be detrimental.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JULY 17, 2012

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

.&# Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. A Marketer’s Guide to Content Curation , October 14, 2010 There is an elephant in the online marketing “room,” and the elephant’s name is Curation.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 5, 2019

The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. A small business can benefit from SEO making content marketing one of the best online marketing strategies for the long term.

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Startups Budget Programs Marketing Budget Tips 197

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Moving from Transactional to Conversational Email: New ways to engage prospective buyers and win business. Even with the rapid growth of social networks, email marketing remains the lynchpin of communications. Time to Kill the Press Release? BC: That’s true.

Ning 40

Ning Paid Content Facebook Sales Management 40

WebMarketCentral

NOVEMBER 20, 2008

Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Is Writing Great Content Enough to Build a Successful Blog?

Blogspot 20

Blogspot Blogger Best Practices Business 20

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Deloitte University Press ). marketers have obtained at least one new customer through LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. Deloitte University Press ). marketers have obtained at least one new customer through LinkedIn.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60