KoMarketing Associates

DECEMBER 16, 2014

But B2B SEOs can leverage this realization to make more informed online marketing decisions. Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. .

Press 50

Press Peer-to-peer Amazon BtoB 50

B2B Marketing Traction

MAY 18, 2011

In the book The New Rules of Marketing and PR by David Meerman Scott, he uses the example of a concrete industry organization called the Concrete Network. So when you push your content online to attract qualified buyers, make sure it’s high quality. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

EMagine B2B Blog

AUGUST 16, 2012

The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint. Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog [.].

Press 40

Press PR Promotion Traffic 40

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. You can now reach your potential customers directly with your PR. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. Missing: Nimmi, the acrobatic dog. All of our editors pick up the phone.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

nDash

OCTOBER 26, 2020

Press release. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Press release. Liz Sheffield – Copywriter for HR Marketers . “I Press release. Whitepaper.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Marketing is tough and no one likes to just throw things at the wall and see what sticks. Not familiar with source code?

Research 120

Research SEO Press Tagging 120

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Ultimately, they can be exponential.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

JANUARY 9, 2018

PR / Corp Communication. Many organizations work with internal or external communications teams who are responsible for developing bylines, press releases, and mentions…all things which may or may not include links. Having input can be tremendously beneficial. This team is an important one and it’s good to have them on your side.

Guidelines 201

Guidelines Organization SEO B2B 201

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. For all of these reasons links can, and should, serve as an important KPI for measuring the success of your online marketing.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional.

Product 100

Product Mobile Marketing PR Press 100

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. And there’s an art to crafting messages that can be delivered in small soundbites.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Convince & Convert

JUNE 1, 2011

Integrating social media into your online marketing mix can be a lot like the first day of school. Go beyond writing a press release , a blog or posting company content into social streams. Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Make Sure to Make Friends.

Social Media 141

Social Media Media PR Rules 141

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

KoMarketing Associates

NOVEMBER 8, 2018

If newsworthy, publishing a press release about the award or milestone. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SWZD

SEPTEMBER 18, 2019

We asked about mentors who assisted her career development and she mentioned two leaders she worked with in the early days of online marketing: Eric Morley : Zarnaz said he was way ahead of his time, and insisted on measuring success metrics in the very early days of email marketing and taught her the key principles of demand generation.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

KoMarketing Associates

MARCH 13, 2018

Write a newsworthy press release and distribute it to key publishers and media outlets. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Tactics that take a bit more time and preparation in execution.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. Bottom line, you need to bring your community into your marketing.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Marketing Qualified Leads 120

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing.

PR 20

PR Rules Web 2.0 Wiki 20

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. I’ve seen it all and my sister keeps pressing her new lead system craze on me. So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

MAY 18, 2010

While most B2B Search Engine Optimization efforts are focused on marketing activities that drive leads and sales, working holistically with SEO can deliver benefits that increase value or reduce costs in other areas of the company as well. Does that press release link directly to a sale page or should there be something in between?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120