ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Scoop.it

SEPTEMBER 17, 2019

In this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters! The post [New eBook] The Ultimate Guide to Engage Your Audience With Curated Newsletters appeared first on Scoop.it They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

Curation 45

Curation Newsletter Word of Mouth Paid Search Agency 45

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 88

Newsletter Opt-out Opt-in Business 88

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Liveintent

JULY 7, 2021

Now publishers and brands can incorporate this powerful format into their email newsletter ad inventory to supercharge their monetization efforts with greater ease and efficiency than ever before. With Native Ad Blueprints, you no longer need to manually hardcode ads into email newsletters. No more hardcoding.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Scoop.it

FEBRUARY 13, 2020

Content curation can grow the impact of your email newsletters , your social media, blog, content hubs, and even get your eCommerce store to attract more customers. The post [eBook] How To Become A Scoop.it That’s why in this guide, we’re sharing exactly how Scoop.it We’re taking you on a Scoop.it Let’s dive in!

Curation 53

Curation eCommerce Newsletter Social Media 53

Writing on the Web

JANUARY 30, 2014

Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Webbiquity

OCTOBER 11, 2022

Choosing to sell eBooks (or offer them to B2B prospects in exchange for their contact details) is one great way to build your digital product brand and create value for your audience. Publish and sell eBooks to provide information and content to help customers and prospects solve problems and gain knowledge through your content.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Litmus

OCTOBER 8, 2019

In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too. Maybe we were trying to increase our click-through rate, grow our newsletter subscriber base, or create social activity on Twitter.

Email Campaigns 47

Email Campaigns Hubspot Campaigns Copywriting 47

Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Anyword

AUGUST 24, 2018

But one of the most powerful sources of revenue is still underutilized – the newsletter. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue. Click to site is the strategy where publishers try to encourage people to click out of a newsletter and on to their site.

Newsletter 46

Newsletter Privacy Policies Ad Exchange Advertising Agencies 46

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Hubspot

NOVEMBER 6, 2014

Email newsletters come in all shapes and sizes. Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees.

Newsletter 28

Newsletter Curation Advertising Mediums Email Marketing 28

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

FEBRUARY 18, 2022

That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman. That’s why today we are launching another ebook from Ackerman, “MarTech’s guide to agile marketing for leaders.”

Planning 116

Planning Work Management Newsletter Organic Leads 116

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. Imagine you go to a website with the intent of downloading a free ebook to learn more about a topic. driving conversions.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Marketing Insider Group

FEBRUARY 23, 2021

Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Newsletters: Prove to your regular newsletter audience that you value your customers. Turn Case Studies into Ebooks. If you don’t have a graphic designer on staff, use a tool like Canva.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. Download the B2B Content Marketing eBook to learn how to use content to create exceptional customer experiences. Take your customer experience to the next level!

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Launch Marketing

JUNE 8, 2022

How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content. eBooks: eBooks incorporate valuable information and visual elements. eBooks should be around 1,800 to 2,500 words.

Content Marketing 127

Content Marketing Paper Content SEO 127

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. Let people opt-in to subscription-based newsletters, where we are explicit about what they will receive and how often. No more bait-and-switch ebook opt-ins.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Build a loyal community with newsletters. Create your free newsletter. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’

Event Marketing 208

Event Marketing Best Practices Paper Marketing & Strategy 208

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

The Lead Agency

MARCH 16, 2021

B2B newsletters. By periodically sending B2B newsletters to your contacts, you can highlight certain products or offerings, provide your audience with useful information, share exciting updates and more. During 2020, 81% of B2B brands were sending out newsletters – Sleeknote. But, what does ‘done right’ mean in this case?

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Marketing Insider Group

OCTOBER 11, 2023

For example, if “Content Marketing” is your hub, spokes might include: Blog posts SEO Content strategy Whitepapers and eBooks Each spoke should provide a deeper dive into specific areas related to your main topic. Share your content on social media , send it out in newsletters, and use other methods to get the word out.

Lead Ranking 252

Lead Ranking Content Lead Scoring Keywords 252

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? You can also launch a newsletter subscription for your magazine so readers can stay up to date. Think about what channels of promotion you will utilize: social media, website, and newsletters, for example. Ebooks are favored for their convenience.

CMS Development 78

CMS Development Product Buyer Personas Industry CMS 78

Contently

APRIL 4, 2023

Then you can apply what you’ve learned to other web pages, email campaigns, ebooks, and more. Promote your content on third-party sites or in third-party newsletters to reach new subscribers. For example, ask ChatGPT to come up with subject lines for an email newsletter promoting a spring sale, and it will respond.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145