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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently

The best email newsletters are like holy grails for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Most importantly, though, you have to make sure what’s in the newsletter is worth it for a reader to hand over an email address.

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Newsletter Tips From Ann Handley… Validated!

Litmus

Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. and our CTOR is climbing again. What went wrong?

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How Zoosk implemented testing to optimize newsletter yield

Liveintent

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. After reviewing Zoosk’s LiveTag setup, the LiveIntent team found that Zoosk only allowed 300×250 creatives to serve in its email newsletters. Check out our video explainer.

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

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Live Optimization Workbook: Newsletters

Litmus

You’ve probably seen it in person or during our virtual Litmus Live events. It’s our opportunity to gather email marketing and design experts to review real emails… live. Grab your copy and start learning: How email marketing experts think about email newsletters. How to apply those takeaways to your own email newsletters.