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How to build customer trust through data transparency

Martech

While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Create a list of all channels capturing leads or prospect data on behalf of your company outside your owned media. There’s no trick or hack here.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. The lead magnet should promise and deliver one immediate win for your reader and bring value to them. Easy-to-digest.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data sharing.

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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. At the end of the day, you’re really just trying to find the best list of people that can buy your product, and then once you get that list, it’s a little smaller, but you target all those people across channels,” said Camuso.

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7 Digital Marketing Tactics That Could Land You in Legal Trouble

Valasys

Digital marketing techniques include: Mobile Marketing Affiliate Marketing Content Marketing Email Marketing Pay-per-click Social media marketing Search Engine Optimization Marketing Analytics All these digital marketing techniques have a legal landscape that governs the marketer to protect consumers. In fact, 56.5%

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Scanning the faces that scan the mobile screens

Martech

As they flip from page to page and scroll up and down, they may experience one of six basic emotions: fear, anger, joy, sadness, disgust and surprise. First, some background The hypothesis that all humans feel one of six basic emotions was proposed by psychologist Paul Ekman. There they stare, heads bowed, but not in prayer.