KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. However, data quality (42%), analyzing marketing impact at each buyer stage (40%) and obtaining budget and staff (36%) are still providing to be hurdles for marketers.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is followed by YouTube (88%) and Instagram (88%). Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Stevens & Tate

DECEMBER 23, 2022

When it comes to email marketing , everyone knows how important the subject line is. For example, “I thought the video you recently posted on YouTube was great,” or “I’ve been very impressed with the new (product) that you just released.” If your subject line fails, your email may go unread.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Marketers are using video in several different applications as well. When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. The following are the strategies that we think B2B marketers should take note of to inform their 2022 strategies.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. Native ads.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Stevens & Tate

JANUARY 20, 2023

For example, if you’re marketing an airline service and want to target customers who are going on vacation, you could set your customer intent to target people who are looking to go on vacation in Hawaii. Adwords’ Custom Intent Makes Finding Your Audience A Breeze Using the custom intent audience feature is easy.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

KoMarketing Associates

JUNE 22, 2017

As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. Video for Mobile Marketing Initiatives and Customer Mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. So it shouldn’t be a surprise that Peloton built its marketing strategy around its indispensable employees. ” Social media is the marketing channel of choice for showcasing Peloton instructors.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. Content Marketing. Content marketing is the bread and butter of your lead generation strategy. Email Marketing. Organic Search. YouTube ads. Display ads.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. Native ads.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

NuSpark Consulting

NOVEMBER 16, 2016

“ Marketing is impatient. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. Ann Handley. Let’s get social.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. appeared first on Scoop.it

Rules 103

Rules Top of Funnel Content Marketing Tips 103

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Trade Show Appointments. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Hubspot

APRIL 5, 2018

How to Market on Google. Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? 17 Helpful Google Marketing Tools for Business. Buy ads on Google through Google Adwords.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

JUNE 2, 2023

Google is the world’s most popular search engine and the most popular website. Google also owns the second-largest search engine, YouTube. Bing Bing powers Yahoo search so you can take advantage of both search engines with similar standards. Powerful, for sure. So, it’s worth looking at.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

KoMarketing Associates

FEBRUARY 5, 2019

And, it’s safe to bet that we will continue to see search features change. By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there.

SERP 120

SERP Features Top of Funnel Display 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. source: Internet Marketing Ninjas ). source: Moz ).

Statistics 100

Statistics Google Click Rate Adwords 100

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research. But where do you start with your research process?

Paid Content 71

Paid Content Research Enterprise Management Tools 71

KoMarketing Associates

MAY 22, 2014

The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. Google is also adding a new function to search, which helps promote app re-engagement. Search Engine Marketing Blog'

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Brightedge

JULY 29, 2022

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. An Overview of the Current Search Engine Market. Russia is also unique in the sense that Yandex, which is geared mainly at Russian speakers, occupies 49.02% of the market.

Privacy 64

Privacy Ethics Opt-out Opt-in 64

QuanticMind

DECEMBER 5, 2019

For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

EMagine B2B Blog

AUGUST 9, 2011

In one of the recent posts in our series on online video, we urged B2B marketers to post their videos on a number of different video channels …especially YouTube, which has become the 2nd largest search engine in the world, with over 800,000 video uploads every day.

Youtube 40

Youtube SEO Search Marketing Video Marketing 40

QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

The Lead Agency

JULY 7, 2019

If you’re not currently using it as part of your digital marketing strategy, it’s time to start considering it. Using technology such as marketing tags and tracking pixels, remarketing delivers highly personalized ads to people who have already been on a website but have not converted. What is Remarketing?

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value. Slice and dice for additional ROI.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100