chiefmartech

JANUARY 25, 2022

I think these five lessons apply to most marketing platforms. For years, marketing has been consistently asking for better integration among the apps it uses. If the old Dilbert joke was that marketing is just liquor and guessing, then martech is just APIs and coding. In survey , after survey , after survey , and so on.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

SocialPilot

JANUARY 4, 2024

Businesses start prepping for the upcoming holiday marketing season, making it a crucial month for strategic planning and targeted promotions. Events that run for the entire month: LGBTQ+ History Month #LGBTHistoryMonth, Black History Month #BlackHistoryMonth.

Social Media 118

Social Media Media Planning Social Marketing 118

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. In my experience, you’re always stretching product-market fit.

CPO 145

CPO Product Work Management Enterprise Management 145

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. This report will give you a good idea of who has a strong online presence, and who is investing heavily in marketing. Skip YouTube.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Top Rank Marketing

AUGUST 29, 2017

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. Social media is the first and only channel where customers can talk back, marketers need to listen and engage,” Dan told me in a recent interview.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

ClearVoice

FEBRUARY 28, 2020

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun. Hi [NAME], My name is [NAME] and I’m an experienced freelance content strategize and marketer. Use proper spelling and grammar. To get your foot in the door, you need to compel a response.

Examples 94

Examples Tips Template Deliverability 94

Hubspot

MARCH 4, 2014

I don''t remember what anything is called in grammar. Just to, you know, drop some grammar knowledge on you.). Just to, you know, drop some grammar knowledge on you.). We''re only half joking when we say that." ( Tweet This Confession ). It''s a pronoun. I don''t remember what it is, but I know it''s capitalized.".

Blogger 28

Blogger Terms and Conditions Hubspot Google 28

ClearVoice

DECEMBER 26, 2019

March 4 – National Grammar Day #NationalGrammarDay. August 16 – National Tell a Joke Day #NationalTellAJokeDay. Ultimate List of Marketing Conferences in 2020. March 1 – National Peanut Butter Lover’s Day #PeanutButterLoversDay. March 2 – National Read Across America Day #ReadAcrossAmerica.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

Hubspot

MARCH 24, 2017

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. 4: National Grammar Day #NationalGrammarDay. March 2017. August 2017.

Social Media 101

Social Media Resources Media Work Management 101

Vidyard

OCTOBER 7, 2014

As the doors to the historic Bentley Reserve opened last Wednesday morning, we welcomed 175 excited attendees into the Vidyard-green venue for a day of all things video marketing. “We can actually see a huge spike in traffic a few hours before an exam”, Greg joked. But what should marketers focus on?

Top of Funnel 50

Top of Funnel Conference Video Marketing Storytelling 50

Hubspot

MARCH 11, 2019

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. Monday, National Grammar Day #NationalGrammarDay. Tuesday, Mardi Gras #MardiGras.

Social Media 78

Social Media Template Media Work Management 78

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

B2B Marketing 111

B2B Marketing Work Management Marketing Management Examples 111

Webbiquity

MARCH 23, 2021

2021 is the year of digital transformation for B2B marketing. To keep pace with a rapidly changing business environment, marketers will need to constantly adapt to the latest conditions and adjust strategies for customer service, lead generation, and sales growth. 87% of B2B marketers call email their #1 organic distribution channel.

B2B Sales 288

B2B Sales Top of Funnel B2B Lock-In 288

Hubspot

JUNE 13, 2013

Let''s face it -- it''s really easy to have Shiny Object Syndrome in marketing today. But sometimes, it''s helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop , but there are some core marketing truths that can stand the test of time. 7) “The best ideas come as jokes.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Advertisements Advertising 28

ClearVoice

DECEMBER 26, 2019

March 4 – National Grammar Day #NationalGrammarDay. August 16 – National Tell a Joke Day #NationalTellAJokeDay. More calendars and updates to keep you on your marketing game: Top 25+ Social Media Updates Monthly. Ultimate List of Marketing Conferences in 2020. August 19 – World Photo Day #WorldPhotoDay.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

B2B Marketing 62

B2B Marketing Work Management Examples Marketing Management 62

ClearVoice

SEPTEMBER 17, 2021

Unfortunately, most people never learn how to create a style guide that moves beyond the basics of grammar preferences and generic instructions. Which style represents your brand and appeals to your target market? Building a distinctive voice for your brand begins with knowing how your target market speaks.

Branding 105

Branding Brand Identity Sample Landing Pages 105

Outbound Engine

JANUARY 14, 2020

In an age where a first impression may be made without meeting someone first, it’s crucial you’re aware of email marketing etiquette. And there’s no better way to improve awareness, conversion, and retention than with a solid email marketing strategy. Bonus Content: Grab a copy of our Email Marketing Roadmap.

Rules 86

Rules Email Marketing Lock-In Open Rate 86

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. The first hurdle? Yes, it probably is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

NOVEMBER 21, 2014

It kinda feels like I just shared a private joke with someone at the company. While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing. Let me show you what I mean.

Hubspot 28

Hubspot Work Management Copywriting Custom Publishing 28

Spiralytics

AUGUST 24, 2023

Understanding the preferences and communication styles of these audiences enables you to establish deeper connections and resonate with your target market. Utilize phrases like “healthy lifestyle,” “energizing workouts,” and “balanced nutrition” in your marketing efforts.

Social Media 118

Social Media Branding Brand Identity Media 118

BenchmarkONE

SEPTEMBER 8, 2020

But, about 75 percent of brands use Instagram specifically for marketing, which means that there are many accounts, profiles, and stories to compete with for engagement and likes. But just because you’re a marketer doesn’t mean you’re the cleverest when it comes to crafting captions (and that’s okay!). Proofread — Then Proofread Again.

Tagging 84

Tagging Social Media Trust Marketing Interactive Marketing 84

Hubspot

MARCH 26, 2018

That is, the jokes have something to say about the world, about society, politics, and people with power. And while some of his techniques are specific to crafting jokes, many are also applicable to any writing discipline. I knew we had to put the joke first so that people were laughing before they even picked up the paper.”.

Rules 78

Rules Copywriting Class Lead Gen 78

Referral Rock

NOVEMBER 21, 2019

If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. What’s Viral Marketing?

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Outgrow

OCTOBER 26, 2022

16 Content Marketing Tips Every Marketer Needs to Know. Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. What Is Content Marketing?

Tips 59

Tips Planning Content Marketing Outgrow 59

Scoop.it

MARCH 29, 2022

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. When you think of SEO, you may think of content marketing on blogs and landing pages.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Convince & Convert

MARCH 3, 2016

And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. What if our readers don’t find our jokes funny? That’s what their target market cares about—not calibrating monitor settings (yawn). We figure it’s best to play it safe.

Branding 101

Branding Brand Identity B2B Work Management 101

Hubspot

JANUARY 17, 2019

And do you know who is behind all of that marketing collateral? Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy: This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets.

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. That’s being effective. No, really.

Efficiency 158

Efficiency Planning Process Work Management 158

ClearVoice

JULY 15, 2021

Brands using a content calendar quickly learn how this approach builds content marketing success. A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. These trends help inform seasonal marketing campaigns, including digital content marketing tasks.

Top of Funnel 105

Top of Funnel Keywords Trends Content 105

Biznology

JANUARY 23, 2015

How important is mobile for marketing your business in 2015? Of course, you could argue that mobile internet access provides a handy replacement for newspapers and books—I’ll leave the “replacement for sex” jokes to the more sophomoric among you). e-Commerce Mobile Marketing mobile marketing strategy'

Mobile Marketing 80

Mobile Marketing Business Work Management Internet Marketing 80

TrustRadius Marketing

NOVEMBER 20, 2022

They also have marketing resources for building up your commercial enterprise like email marketing and client management. Businesses aren’t recommended to use their free version because it doesn’t come with the same capabilities as paid plans like marketing tools. You can find a list of amazing SEO software right here.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Scoop.it

JUNE 30, 2022

Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? When writing for casual customers, for example, you will need to maintain a light tone and perhaps joke around a bit throughout your content. Types of Evergreen Content for Digital Marketing.

Relevance 84

Relevance Planning Content SERP 84

Hubspot

DECEMBER 17, 2015

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. Then, the tables were turned. I was terrified.

Hubspot 28

Hubspot Tips Stats Training 28

B2B Digital Marketer

MARCH 25, 2021

01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? ” “B2B digital marketing is about understanding the customer really well and not just the buyer journey.” More episodes on content marketing: [link]. in language.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59