Valasys
AUGUST 21, 2024
Marketing conference is a key event in the professional community where innovators, marketers, and industry leaders share and discuss new strategies. If you’re thinking about your next career move or looking for fresh industry knowledge, here are 7 reasons why you should attend marketing conferences. Attending marketing conferences usually comes with many advantages.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
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Oktopost
AUGUST 19, 2024
In this episode, Bright Uduji from LinkedIn went Behind the Post to settle the debate: is follower count a vanity metric? Catch the episode below to find out. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Vanity metrics have become quite controversial in B2B social media marketing.
Envy
AUGUST 19, 2024
If there’s one thing that preoccupies Every. Single. Marketing agency owner right now, or at least that preoccupies us greatly, it’s this: what will the agency of the future look like? Will there even be a need?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Trade Press Services
AUGUST 19, 2024
The right marketing team can make all the difference between a company’s success and stagnation. Building an effective B2B marketing team requires more than just assembling a group of talented individuals. It involves carefully fulfilling roles and skill sets that align with your company’s goals, target audiences, and industry. Today’s marketers wear many hats, balancing creativity with strategy, analytics, and execution.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
AUGUST 19, 2024
Guest post by Eduard Klein. What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.
Martech
AUGUST 19, 2024
Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.
Forrester B2B
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
Lead Forensics
AUGUST 20, 2024
What is IP Tracking? IP tracking involves identifying the IP addresses of visitors on your website and linking them to specific organizations. An IP address is a unique identifier for every device connected to the internet. Using an IP tracking tool allows you to analyze this data. You can uncover which companies are visiting your site, what content they’re engaging with, and how long they’re staying.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Webbiquity
AUGUST 20, 2024
It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. Photo credit: Andrea Piacquadio on Pexels The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s Copilot (or whatever they’ve renamed it by the time you read this) will vary greatly across websites.
Tomorrow People
AUGUST 20, 2024
Competing within an existing market is not always easy. According to organizational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. In this article, we’ll focus on the last of the three. Obviously, succeeding in the realm of competitors requires business intelligence.
Convince & Convert
AUGUST 23, 2024
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?
Martech
AUGUST 22, 2024
Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Webbiquity
AUGUST 22, 2024
Contributed post. Ready to make your email marketing a bit smoother? Considering it’s a direct line to your audience’s hearts (and inboxes), it’s pretty essential, and deserves some attention. Here’s a look at eight straightforward strategies that will not only simplify your approach but also level up the effectiveness of your efforts. Image credit: Burst on Pexels Understand Your Audience Let’s start with who you’re trying to attract: your audience (readers).
SmartBrief - Marketing
AUGUST 23, 2024
Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities and neglected wellness needs. Williams (Parallel Path) Why does this matter now more than ever? Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause – a natural journey affecting millions – has been sidelined in discussions, solutions and support.
xiQ
AUGUST 21, 2024
How xiQ Enables Value-Based Selling B2B sales are experiencing a revolutionary shift from traditional, hard-selling tactics to a focus on genuine value creation for clients. At the core of this new approach is value-based selling, which empowers sales teams to thoroughly understand their buyers, communicate more effectively, and swiftly adapt to market changes.
Martech
AUGUST 22, 2024
It’s iOS update season again, and email marketers need to get ready. The good news is that while iOS 18 is expected to be released in mid to late September, similar to previous years, the changes affecting Apple Mail aren’t available in beta yet. This likely means they won’t be part of the initial update. (Don’t take my word for it. Apple’s preview mentioned that the changes are “ coming later this year ,” which, to me, makes it more likely they’ll be released separately and at a later date.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Webbiquity
AUGUST 21, 2024
Contributed post. In today’s digital age, online reviews have immense power, influencing customer decisions and shaping brand reputation. While positive reviews are a source of pride and validation, negative reviews are an inevitable part of doing business. Image credit: Microsoft Images How you handle these negative experiences can determine whether a disgruntled customer becomes a loyal advocate or a vocal critic.
Contently
AUGUST 21, 2024
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post.
SocialPilot
AUGUST 22, 2024
Threads or Instagram Threads is the latest entrant in the roundup of social media channels and caused quite a stir when it was launched in 2023. In the initial phase of its release, Threads gained 100 million users, making it the fastest-growing app, surpassing even Chat-GPT. This made many realize how impactful Instagram Threads is going to become in the near future.
Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Oktopost
AUGUST 21, 2024
No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. It makes a difference when real customers and employees are willing to share genuine, personable stories on your behalf.
Zoominfo
AUGUST 20, 2024
Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Fast Company recently published a pertinent article on the benefits of aligning the sales and marketing functions within B2B companies, outlining the challenges and obstacles that often accompany bringing together two siloed teams that do not usually collaborate.
Choozle
AUGUST 20, 2024
When a new VP of Marketing steps into an organization, they are often greeted with a mix of excitement and high expectations. The transition into this leadership role is critical for the individual and the company’s trajectory. Recently, on the Content Strategies podcast with Steven MacDonald, Annie Wissner, VP of Marketing and Customer Experience at Choozle, shared her invaluable insights on how to successfully onboard in this pivotal role.
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Contently
AUGUST 23, 2024
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals. It can also help everyone get on board with a cohesive strategy and allow you to scale your content strategy across your organization effectively.
Stevens & Tate
AUGUST 23, 2024
Display advertising is a kind of online advertising that uses copy, images, and other visual elements. The terms “display ads” and “banner ads” are often used interchangeably because display ads usually were banner ads back in the day. Currently, however, display ads can come in many different formats in addition to banner ads, like video ads, interactive ads, and more.
Choozle
AUGUST 22, 2024
As the holiday season approaches, it’s not just about decking the halls—it’s about crafting the perfect advertising strategy to capture consumer attention and drive sales. The 2024 holiday season presents a golden opportunity for brands to shine, but with fiercer competition, it’s essential to have a well-planned and executed advertising strategy.
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