PathFactory

AUGUST 14, 2024

10 Inspiring B2B Content Marketing Examples 10 B2B Content Marketing Examples from Industry Leaders Effective B2B content marketing not only attracts and engages business buyers but also establishes your brand as a thought leader and builds trust with potential customers. This blog will explore some real-world examples of successful B2B content marketing campaigns, best practices for creating compelling content, and strategies for effective content distribution and measurement.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Examples Top of Funnel 52

Only B2B

AUGUST 14, 2024

Imagine this: your sales funnel is buzzing with activity. Every day, 20, 50, maybe even 200 leads trickle in, eager to learn more about your product or service. Out of these, perhaps 10% are ready to make a purchase after a few clarifications, while another 20% are genuinely interested but not quite ready to commit. And the rest, i.e. the majority are merely exploring, curious to know what you do.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking B2B Sales Top of Funnel 71

Sage Marketing

AUGUST 14, 2024

Ever felt like B2B marketing is stuck in a wrestling match between two giants – Outbound and Inbound? You’re not wrong! But instead of just dryly explaining the difference, let’s get ready for a throwdown! In the red corner, we have the marketing veteran – Outbound! This old-school champ throws punches with TV commercials, trade shows, pop-up ads, and also more modern techniques like banner and display ads, cold email marketing, cold calling, and social media outreach (mo

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Paid Search Agency Cold Calling 52

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. With just a few clicks, even beginners can implement powerful strategies that drive traffic and increase conversions.

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Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 235

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Square 2 Marketing

AUGUST 13, 2024

Dogs and cats, the Red Sox and Yankees, South Shore and North Shore – for any number of reasons, some groups are historically aligned against one another. You can add marketing and sales to that list. They speak different languages, have different metrics, require different skills and have differing views on Patagonia vests.

Training 73

Training Marketing 73

Webbiquity

AUGUST 14, 2024

Contributed post. In the construction sector, as in other situations like enterprise software implementations, projects are complex and the stakes are always high. This is where the strength of client relationships can make or break your business. Image credit: Kenrick Baksh on Pexels Successful construction (and consulting) firms know that beyond merely delivering projects on time and within budget, nurturing strong, ongoing client relationships with clients is vital for maintaining the long-te

Enterprise Management 145

Enterprise Management Tips Customer Satisfaction Marketing Management 145

Sage Marketing

AUGUST 15, 2024

They say ideas are a dime a dozen in the startup world. What separates the fleeting spark from the world-changing phenomenon? Bold vision and excellent execution. Execution though is a multifaceted beast. While most start-up founders focus on R&D, meticulously crafting their groundbreaking product or service, a critical, yet often overlooked collaborator is essential for achieving liftoff: Marketing.

Marketing Management 52

Marketing Management Startups Marketing Budget Planning 52

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

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Paid Search Agency Companies Content Marketing Planning 226

SmartBug Media

AUGUST 14, 2024

What’s in a name? Often, a simple, personalized marketing message with the reader’s name can sway them toward a sale (or at least push them further down the funnel). Nowadays, however, it takes strategic personalization efforts to drive sales, particularly for franchise networks in saturated markets. Addressing a potential or returning customer by name is a great place to start.

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Personalization Ideal Customer Profiles Classified Ads Paid Search Agency 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

AUGUST 16, 2024

Choosing the right affiliate partner for iGaming isn't just a box to tick off – it's a strategic decision that can make or break your online gambling venture. In this fiercely competitive digital arena, your affiliates are more than just traffic sources; they're extensions of your brand, your first line of marketing, and often the initial touchpoint for potential players.

Advertising Agencies 221

Advertising Agencies Best Practices Touchpoints Traffic 221

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

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Linkedin Marketing AI Examples B2B Thought Leadership 166

Zoominfo

AUGUST 13, 2024

There’s an endless list of tips and tricks for starting your sales calls on the right note. But experienced sellers know that how you finish is just as important. Need an easy-to-remember framework to ensure your next meeting maintains momentum? It all comes down to having a plan. Steven Bryerton, SVP of sales at ZoomInfo , says sellers can ensure they’re set up for success with a tool known as the P.L.A.N. framework.

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Zoominfo Validation Keywords Buy 130

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

Paid Search Agency 130

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Content 124

Content Tips Content Marketing Paid Search Agency 124

33Across

AUGUST 15, 2024

33Across today announced that it has been selected as winner of the “Programmatic Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top. The post 33Across’ Lexicon Wins “Programmatic Marketing Innovation Award” in 2024 MarTech Breakthrough Awards Program appeared first on 33Across.

Organic Leads 118

Organic Leads Paid Search Agency Marketing Organization 118

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Martech

AUGUST 15, 2024

The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.

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Privacy Multi-Channel Paid Search Agency Advertising Agencies 124

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PureB2B

AUGUST 13, 2024

B2B buying signals are one of the most important lead indicators you ought to look at, here’s how to spot and leverage them.

Intent Data 142

Intent Data Buy Intent B2B 142

Thinkers360

AUGUST 11, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Sustainability for 2024. Congratulations to all our Sustainability influencers who participated! Top 50 Global Thought Leaders and Influencers on Sustainability 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

CMSWire

AUGUST 16, 2024

Discover the impact of Google's August 2024 Core Update. Learn strategies to adapt your SEO and content for better rankings and traffic. Continue reading.

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Google SEO Traffic Marketing & Strategy 123

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.

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Marketing AI Lock-In Television marketing Purchase Intent 121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his aud

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Startups Content Paid Search Agency Youtube 116

CMSWire

AUGUST 16, 2024

Explore how Google's AI Overviews transform search experiences and impact SEO, requiring strategic shifts for marketers. Continue reading.

SEO 127

SEO Search Marketing Google Marketing 127

Martech

AUGUST 15, 2024

Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Now comes word people really don’t like it in customer service. Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Marketing Management Case Studies 121

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Thinkers360

AUGUST 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Coaching for 2024. Congratulations to all our Coaching influencers who participated! Top 50 Global Thought Leaders and Influencers on Coaching 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 111

Content Marketing Institute

AUGUST 14, 2024

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

Relevance 111

Relevance Storytelling Content B2B Marketing 111

illumin

AUGUST 15, 2024

Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.

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