PathFactory

AUGUST 14, 2024

10 Inspiring B2B Content Marketing Examples 10 B2B Content Marketing Examples from Industry Leaders Effective B2B content marketing not only attracts and engages business buyers but also establishes your brand as a thought leader and builds trust with potential customers. This blog will explore some real-world examples of successful B2B content marketing campaigns, best practices for creating compelling content, and strategies for effective content distribution and measurement.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Examples Top of Funnel 52

Only B2B

AUGUST 14, 2024

Imagine this: your sales funnel is buzzing with activity. Every day, 20, 50, maybe even 200 leads trickle in, eager to learn more about your product or service. Out of these, perhaps 10% are ready to make a purchase after a few clarifications, while another 20% are genuinely interested but not quite ready to commit. And the rest, i.e. the majority are merely exploring, curious to know what you do.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking B2B Sales Top of Funnel 71

Sage Marketing

AUGUST 14, 2024

Ever felt like B2B marketing is stuck in a wrestling match between two giants – Outbound and Inbound? You’re not wrong! But instead of just dryly explaining the difference, let’s get ready for a throwdown! In the red corner, we have the marketing veteran – Outbound! This old-school champ throws punches with TV commercials, trade shows, pop-up ads, and also more modern techniques like banner and display ads, cold email marketing, cold calling, and social media outreach (mo

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Paid Search Agency Planning 52

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. With just a few clicks, even beginners can implement powerful strategies that drive traffic and increase conversions.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Square 2 Marketing

AUGUST 13, 2024

Dogs and cats, the Red Sox and Yankees, South Shore and North Shore – for any number of reasons, some groups are historically aligned against one another. You can add marketing and sales to that list. They speak different languages, have different metrics, require different skills and have differing views on Patagonia vests.

Training 74

Training Marketing 74

Webbiquity

AUGUST 14, 2024

Contributed post. In the construction sector, as in other situations like enterprise software implementations, projects are complex and the stakes are always high. This is where the strength of client relationships can make or break your business. Image credit: Kenrick Baksh on Pexels Successful construction (and consulting) firms know that beyond merely delivering projects on time and within budget, nurturing strong, ongoing client relationships with clients is vital for maintaining the long-te

Enterprise Management 152

Enterprise Management Tips Marketing Management Customer Satisfaction 152

Sage Marketing

AUGUST 15, 2024

They say ideas are a dime a dozen in the startup world. What separates the fleeting spark from the world-changing phenomenon? Bold vision and excellent execution. Execution though is a multifaceted beast. While most start-up founders focus on R&D, meticulously crafting their groundbreaking product or service, a critical, yet often overlooked collaborator is essential for achieving liftoff: Marketing.

Marketing Management 52

Marketing Management Startups Marketing Budget Planning 52

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

SmartBug Media

AUGUST 14, 2024

What’s in a name? Often, a simple, personalized marketing message with the reader’s name can sway them toward a sale (or at least push them further down the funnel). Nowadays, however, it takes strategic personalization efforts to drive sales, particularly for franchise networks in saturated markets. Addressing a potential or returning customer by name is a great place to start.

Personalization 59

Personalization Ideal Customer Profiles Classified Ads Paid Search Agency 59

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

Linkedin 150

Linkedin Marketing AI Examples B2B Thought Leadership 150

Convince & Convert

AUGUST 16, 2024

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score ! Now, we juggle the still-somewhat-new aspects of leading teams that are spread out across different time zones and work settings.

Tips 147

Tips Ad Building Peer-to-peer Lead Ranking 147

Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Martech

AUGUST 12, 2024

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c

Research 135

Research Work Management Marketing Management Marketing AI 135

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Salesforce Marketing Cloud

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” — it’s a key part of his growth strategy, one that’s proving as valuable as feature releases and VC pitches. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his aud

Startups 117

Startups Content Paid Search Agency Youtube 117

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. There are so many better ways to spend your marketing budget and time. However, that’s not to say blogging doesn’t work. If you’re willing to commit yourself to consistently creating highly captivating content that resonates with your readers, it can certainly be worth the investment.

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

SmartBrief - Marketing

AUGUST 14, 2024

Even though the end of summer comes at the same time each year, the idea of back to school often catches consumers off guard. Some of us find ourselves asking: How did we get here so quickly? No matter the answer to this question, the excitement of back to school is upon us. So, how can retailers and marketers put themselves in the best position to succeed?

Peer-to-peer 105

Peer-to-peer Planning Budget Programs Loyalty 105

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. Leverage Your Team’s Insights Imagine this: the founder(s) and key leaders – from marketing to sales to customer success – share content on LinkedIn 3-5 times a week.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once?

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

Paid Search Agency 131

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 131

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Heinz Marketing

AUGUST 13, 2024

By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?

Campaigns 110

Campaigns Practices Account Based Marketing Tips 110

Optinmonster

AUGUST 14, 2024

If you don’t understand how to use keywords for SEO , you’re losing business. That’s what the stats say. Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results. That means if you get keyword use wrong, you’ll seriously hurt your business.

Keywords 105

Keywords SEO Effectiveness Lead Scoring 105

illumin

AUGUST 15, 2024

Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Campaigns 105

Martech

AUGUST 12, 2024

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Your content and product teams will want to see what’s driving engagement and more importantly, conversions.

Top of Funnel 103

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 103

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. 1. Set a mission, goals, and KPIs You wouldn’t cross the Atlantic Ocean without navigation equipment.

Top of Funnel 95

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 95

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief’s specialized newsletters can help. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from indu

Newsletter 105

Newsletter Advertising Agencies Paid Search Agency Trends 105