Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. How can your organization generate more leads? What marketing methods are the most effective to fill the sales funnel with qualified prospects? How can you convert more leads? We’ve got you covered. Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. 1.

Sales Qualified Leads 62

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 62

PathFactory

SEPTEMBER 3, 2024

A Complete Guide to B2B Content Distribution Creating high-quality content is just the first step in a successful B2B marketing strategy. The real challenge lies in getting that content in front of the right audience. B2B content distribution involves strategically sharing your content across various channels to maximize visibility, engagement, and lead generation.

Distribution 52

Distribution Top of Funnel B2B Thought Leadership High Quality Lead 52

chiefmartech

SEPTEMBER 2, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

Work Management 98

Work Management Marketing Management Cold Calling Efficiency 98

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. population. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. It’s an advantageous time to engage this generation in your nonprofit’s cause.

Webinar Metrics 155

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 155

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

PathFactory

SEPTEMBER 3, 2024

A Step-by-Step Guide to Conducting a B2B Content Audit A well-executed content strategy is essential for driving growth and engagement in today’s competitive B2B landscape. However, even the best strategies require regular evaluation to ensure that the content you produce aligns with your goals and resonates with your audience. This is where a B2B content audit comes into play.

Lead Scoring 52

Lead Scoring Lead Ranking B2B Content 52

Oktopost

SEPTEMBER 2, 2024

X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. B2B brands are also welcomed in these interest groups, giving them a new way to reach customers, create meaningful interactions, and stay relevant at a

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B2B Marketing Planning Marketing Management B2B 62

Bluetext

SEPTEMBER 3, 2024

In the dynamic and competitive landscape of B2B marketing, the ability to leverage data effectively has become a key differentiator between success and failure. While creativity and intuition still play crucial roles in content marketing, it’s data-driven insights that provide the foundation for informed decision-making, enabling marketers to create content that is not only engaging but also highly effective in driving business outcomes.

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Sage Marketing

SEPTEMBER 2, 2024

The Role of AI in B2B Marketing and Early-Stage Startups In the dynamic realm of B2B marketing, AI has become a transformative force, driving significant advancements in how businesses engage with their target audiences. AI technologies enable marketers to optimize strategies, enhance customer interactions, and improve overall efficiency. For early stage startup marketing, AI tools are particularly crucial.

Marketing Automation Services 52

Marketing Automation Services Startups B2B Marketing Tools 52

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.

Social Media 77

Social Media Media B2B Youtube 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

SEPTEMBER 3, 2024

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.

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Copyright Social Media Media Ethics 227

Webbiquity

SEPTEMBER 5, 2024

Contributed post. As the CEO of a growing business (or someone who aspires to be), you may feel (at times) like you have everything figured out. You’ve got a great team, and in-demand product, expanding brand recognition, and the future looks bright. Image credit: Christina Morillo on Pexels But if your business grows exponentially, you may end up running into more problems down the line.

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Business Work Management Marketing Management B2B Sales 145

Contently

SEPTEMBER 4, 2024

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.

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Envy

SEPTEMBER 4, 2024

Here’s one thing with marketing–you’re never ever really done. You completed one task, three others popped up. You’ve generated 100 opportunities, management now wants 200 more. You’ve released your paid campaigns, and now you have to optimize it. And again. And again. It’s a never ending cycle (but we’re all dopamine addicts, aren’t we) but there are a couple of things that can make your life easier, or at least optimizing your paid campaigns.

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PPC Optimization B2B Campaigns 124

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

SEPTEMBER 4, 2024

Is over-personalization in marketing hurting you? Discover why too much tailoring can backfire and how to strike a balance with AI-driven strategies. Continue reading.

Personalization 131

Personalization Marketing & Strategy Marketing Marketing Strategy 131

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.

Paid Search Agency 119

Paid Search Agency Ads Effectiveness CTR 119

Content Marketing Institute

SEPTEMBER 5, 2024

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.

Video Marketing 112

Video Marketing Ad Building Companies 112

illumin

SEPTEMBER 3, 2024

Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.

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Ads Outgrow Best Practices Amazon 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

SEPTEMBER 5, 2024

Unlock the secrets to building a B2B brand with insights from 50 top CMOs. Learn proven strategies and key lessons for B2B branding success. Continue reading.

Brand Identity 125

Brand Identity Branding Ad Building B2B 125

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

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Youtube Ads Campaigns Google 118

Ahrefs

SEPTEMBER 3, 2024

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

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Education Curation Relevance Marketing 105

Content Marketing Institute

SEPTEMBER 3, 2024

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

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Barriers Sales Qualified Leads High Quality Lead Search Marketing 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

SEPTEMBER 3, 2024

Traditional feedback methods fall short in today’s fast-paced world. Discover how real-time Voice of Customer strategies drive better CX. Continue reading.

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Personalization Advertising Channels 109

Martech

SEPTEMBER 3, 2024

Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

Marketing Analytics Tools 118

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 118

Ahrefs

SEPTEMBER 5, 2024

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).

Touchpoints 103

Touchpoints SEO Search Marketing Optimization 103

Top Rank Marketing

SEPTEMBER 4, 2024

Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you. When you take the time to accurately localize your content, your brand won’t just feel like another option for your audiences.

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Tips Content SEO Eye-Tracking 104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sword and the Script | B2B

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 104

Social Media Studies Media Case Studies 104

Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.

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Ads Campaigns Mobile Advertising Advertising 114

Thinkers360

AUGUST 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Digital Disruption for 2024. Congratulations to all our Digital Disruption influencers who participated! Top 50 Global Thought Leaders and Influencers on Digital Disruption 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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