Webbiquity

APRIL 6, 2021

The founders of a Minneapolis-based networking platform asked those same questions, and developed an answer. This founders interview is sponsored by virtual event platform, Shindig. Of course, when the global pandemic hit, Kipsu’s market was decimated. Are you doing anything in content marketing? The Product. out of 5. ?

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Tony Zambito

JANUARY 12, 2022

A common approach is to apply strategies to different geographic regions of the world. I come down on the side of saying yes to these two questions. Saying yes based on my work in the past five years, including the past year of interviewing buyers globally as part of several interesting engagements.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Act-On

SEPTEMBER 26, 2023

SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered But how do you do it? And when they are interviewed, you will typically get a backlink. What’s the difference?

SME 141

SME FAQ Domain Link Building 141

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. You can reference our guide below to find standard sample questions to use. What Was Our Solution?

Case Study 111

Case Study Case Studies Studies Work Management 111

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research. Why Use Qualitative Research?

Research 98

Research Case Studies Case Study Skype 98

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Adapting content strategy to align with the buyer’s decision-making process is essential for effective marketing and sales alignment. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Client Interviews.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Pam Didner

NOVEMBER 5, 2022

You need to do the same when you interview candidates to work in your team. Asking the right questions will give you clues if a candidate is a right fit for your company and your team. Many companies do personality tests or conduct panel interviews. Background Questions. Background Questions. Interest Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? What are the most common brand research techniques? In-depth interviews.

Research 156

Research Brand Identity Branding Lead Ranking 156

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Webbiquity

MARCH 3, 2020

And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. In discussing this recently with Dustin Bruzenak , four questions emerged which help professional services providers separate themselves from their competition: Can do they do the hard jobs? Year founded: 2010.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Marketing Proposals 254

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

AUGUST 11, 2020

I had observed that airports did not have any type of “tool,” technology-based or otherwise, to help with the problems that were common at airports in managing ground transportation. I had led a team that created a pilot project which proved such a tool was feasible, and potentially marketable to airports. The Lessons. The Takeaways.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Hubspot

JANUARY 27, 2016

That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". But love 'em or hate 'em, those tried-and-true interview questions still make their way into even seasoned interviewers' candidate conversations. How to Answer 10 of the Most Common Interview Questions. Minimal stumbling.

Paid Search Agency 28

Paid Search Agency Top of Funnel Work Management Positioning 28

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 185: Marketing the Tomorrow: McKinsey’s Head of Global Operations Tech Enno De Boer’s Playbook for Growth The Intro! That’s a good question.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Brandpoint

JANUARY 10, 2022

I spoke with Laura King, President of Marketers’ Community and Practice Leader at SkyWater Search Partners, on the changing role of recruiters and how the recruitment process is shifting. Changes to the Recruiting Industry In the past year, we’ve seen the job market turned on its head. Suddenly, candidates have the upper hand.

Paid Search Agency 133

Paid Search Agency Marketing & Strategy Advertising Agencies Thought Leadership 133

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. How do you currently market? Why Are Buyer Personas?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 106

Marketing Mix Marketing Attribution Lead Ranking Planning 106

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Contently

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Getting the answers to specific questions. The takeaway? Lack of buy-in.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. With that in mind, here are three common case study stumbling blocks I’ve noticed: 1. The customer interview. The case for fintech case studies.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Heinz Marketing

JUNE 8, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. B2B Customer Interviews & Surveys. Actually talk to them, as in interviews. Surveys are helpful, interviews are better. For interviews, I typically go back and watch them 2-3 days later with a highlighter. First thing they ask a question about.

Research 98

Research B2B Marketing Tips B2B 98

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Biznology

JANUARY 13, 2020

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. An important question to ask as you consider a new website is, “Will my new website be better?”. The unstated part of that question is, “Better than what?” Better Than What?

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Hubspot

MARCH 16, 2023

So when interviewing to fill that position, you should expect questions to be just as thorough. Your interviewer will be asking questions that encompass all these responsibilities and more. General Account Executive Interview Questions Expect the interview to start with simple questions.

Cold Calling 63

Cold Calling Ethics Education Class 63

Heinz Marketing

SEPTEMBER 9, 2022

By Matthew Lallas , Marketing and Sales Intern. I had the pleasure of interning at Heinz Marketing this summer. While I’ve gotten to experience marketing in a college environment (classes, clubs, campus organizations) and a B2C organization, I was completely new to the world of B2B and agency marketing.

Ideal Customer Profiles 105

Ideal Customer Profiles Lead Ranking Paid Search Agency Budget Programs 105