SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. Because unfortunately, Simple Mail Transfer Protocol (SMTP) has no built-in protection of any kind. The email “From” domain will stay the same, but the SMTP Mail FROM header will contain the domain of the forwarding mail server.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

As the latest research by Verizon states, 94% of all malware gets on the computer through email. Because unfortunately, Simple Mail Transfer Protocol (SMTP) has no built-in protection of any kind. The email “From” domain will stay the same, but the SMTP Mail FROM header will contain the domain of the forwarding mail server.

Phishing 195

Phishing Domain Deliverability Validation 195

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Litmus

SEPTEMBER 29, 2023

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Martech

DECEMBER 27, 2023

You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. In the worst case — in the spam folder.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Litmus

JUNE 30, 2023

News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. Businesses will now able to further personalize their emails with Google Sheets support in mail merge. Research suggests U.K. JP Morgan has been fined $4 million by U.S.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad. Send (Lumpy) Direct Mail.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Litmus

AUGUST 31, 2023

government email servers were hacked in Barracuda zero-day attacks , according to a new report. According to Pew Research, only 18% of Americans have ever used ChatGPT. Starting in August, Outlook for Windows will replace Windows Mail. Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance will together pull in 51.9%

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. Wrapping It Up.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Biznology

JANUARY 13, 2022

Free registration offers a neat pre-conference swag bag mailed to US attendees. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. Organized by Demandbase.

Conference 197

Conference B2B Forrester Marketing Management 197

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. It’s unsurprising, then, that 52 percent of marketers report a moderate to major improvement.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Marketing Insider Group

OCTOBER 23, 2019

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. Gather the contact information for the decision-makers and research their situation. Direct Mail.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Lake One

APRIL 18, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. Here’s where direct mail, from print to gifts, can allow you to create context and break through the noise.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Martech

JUNE 3, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. “This is a simple way to display those key metrics, especially when you’re reporting it to leadership,” she said. More B2B marketers are adopting account-based marketing than ever before.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. hours per week.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Closed-Loop Reporting: Implement reporting systems that track MQLs throughout the entire sales funnel.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

JANUARY 24, 2024

In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women.

Digital Asset Management 117

Digital Asset Management Work Management Marketing AI Marketing Management 117

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Math is fun! What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Strategic-IC

JULY 17, 2020

You know, from programmatic to remarketing to social selling, to direct mail, to gifting, et cetera, et cetera. Declan - Well, I think one key difference between One-to-many and any kind of One-to-few, One-to-one ABM programme is the level of research that you're going to carry out. Can you share some stories and some ideas with us?

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

Martech

JULY 18, 2022

Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance. Have we established KPIs and put a system in place for tracking, measuring and reporting results? Expanded account value and revenue. Enhanced customer experiences.

Enterprise Management 108

Enterprise Management Account Based Marketing Work Management Marketing Management 108

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This report was based on an analysis of data contained in the IPA (Institute of Practitioners in Advertising) Databank.

Lead Ranking 98

Lead Ranking Branding Brand Identity Allocation 98

Porch Group Media

MARCH 16, 2022

They are also using a variety of channels and research methods when deciding which brands and service providers will earn their business. Brands must make sure they are present on online channels but also supplement this will direct mail and offline outreach. 2021 New Mover Trends Report from Porch Group and V12.

Purchase 52

Purchase First-Mover Advantage Outreach Ideal Customer Profiles 52

Webbiquity

MARCH 21, 2019

While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. According to recent research , more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years. Keeping up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Biznology

SEPTEMBER 26, 2019

Self-reporting. Self-reporting on the web saves money for you and time for your prospect. Adding qualification questions to your form is going to reduce campaign response rates, but pays off in efficient lead handling. Even if they are, they’re likely to let their calls go to voice mail as screener.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 116

Porch Group Media

JUNE 7, 2022

Past research has shown that people going through life changes make attractive targets for marketers , so it’s interesting to see new research [download page] from V12 and Ascend2 delving into mover marketing adoption and tactics. Download the report here for the full results and commentary. of Americans (or about 27.1

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. While direct mail certainly is a key part of mover marketing programs, digital channels have become increasingly effective at targeting and engaging moving consumers. So, on which channels are mover marketing being used today – direct mail or digital?

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Litmus

JULY 8, 2019

To get a full, in-depth picture of where, how, and when people engage with email download our 2019 State of Email Engagement Report. For the full research on email client market share and an in-depth look at when, where, and how people engage with email, download Litmus’ first-ever State of Email Engagement report. Mail, 6.3%.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 91

Lake One

JUNE 6, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. Source: 2020 Connectivity benchmark report from MuleSoft You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Litmus

SEPTEMBER 27, 2021

In all of our research, we noticed an interesting pattern: Many of the technologies and behaviors that are known to improve deliverability are actually used at higher rates by brands that have been blocklisted than by brands that haven’t been. Find out how you stack up against your peers in our State of Email Analytics report.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. 50% avoid direct mail.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. How many of your subscribers use Apple Mail?

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

B2B Marketing Directions

MAY 31, 2015

Earlier this year, Huff Industrial Marketing, KoMarketing, and BuyerZone published their 2015 B2B Web Usability Report. The report is based on a survey of business leaders that generated 262 responses. So, while this wasn't a particularly large survey, several of the findings deal with issues that are important for B2B marketers.

Social Media 49

Social Media Research Marketing Websites Media 49