Sharpspring

JANUARY 19, 2022

Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. Google is now much better at identifying real quality links from those that were manipulated.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Search Engine Journal

MARCH 8, 2021

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around. The post Link Building Q&A with Expert Women in Marketing & SEO appeared first on Search Engine Journal.

Link Building 97

Link Building SEO Ad Building Press 97

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building. percent).

Press 136

Press Marketing Report SEO Advertising Agencies 136

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. And when your news appears on the pub’s news site or eNews, it often will include a link back to your website. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

ClearVoice

MARCH 19, 2021

What is a nofollow link? A nofollow link is a link with some extra code in it that tells search engines not to “follow” it to the page where it leads. They’re like a stop sign for Google’s crawlers — they say “here’s a link, but just ignore it please.” Links on review sites.

PageRank 52

PageRank Lead Scoring Lead Ranking Press 52

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. First off: Top-tier links matter a great deal.

Lead Ranking 62

Lead Ranking Lead Scoring Aggregators Domain 62

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Ranking 130

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. As soon as the video, article or transcript of your publicity is posted, link to it on all your social media channels. Read all about it! Post it on social media.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Heinz Marketing

JULY 12, 2019

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. The post SEO is Not Just Keywords and Links appeared first on Heinz Marketing. Many other factors can affect your ranking results.

Keywords 93

Keywords SEO Account Based Marketing ABM 93

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

ClickZ

OCTOBER 13, 2020

High identity consumers will defend you against bad press or market-missteps and will be the first to follow you into new categories and resist purchasing the competition. The post Understand consumers: The link between neuroscience and marketing strategy appeared first on ClickZ.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Ideal Customer Profiles 109

SEMrush

JANUARY 31, 2019

Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose?

Press 90

Press Generation Content Branding 90

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

The Lead Agency

JUNE 17, 2019

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. As well as being integral to your website structure, internal links are also good for your SEO strategy as Google uses internal links (as well as other factors) to help rank your content.

Lead Ranking 48

Lead Ranking Lead Scoring Landing Pages Paid Search Agency 48

KoMarketing Associates

JUNE 18, 2015

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 120

Link Building PR SEO Ad Building 120

Vision Edge Marketing

APRIL 5, 2022

In fact, high-quality content and relevant outbound and inbound links are the two most important signals used by Google to rank your website for search. . How many links are they clicking and where do they go? Ecosystem Influence: How much press coverage is your brand attracting? In fact, 47 percent of buyers view?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Hubspot

NOVEMBER 2, 2018

Google generally prefers your website’s link profile, which is a list of all your site's backlinks, to consist of links from a high variety of sites and high-authority sites -- they consider this a marker of an authoritative and trustworthy website. How to Disavow Links. Read on to find out how.

Google 67

Google Tools SEO Domain 67

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Share relevant and compelling content, and interact with social media users who engage with the posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Biznology

APRIL 26, 2012

Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. A link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.

Link Building 80

Link Building Ad Building Wikipedia Press 80

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links are the digital version of brand names.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Biznology

JUNE 30, 2014

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. Nowadays, the bad guys hire the best copywriters and designers so that even professionals would be hard-pressed to tell the fake from the real. Stop sending links in your emails that ask people to log in. Those days are gone.

Phishing 80

Phishing Copywriting Internet Marketing Press 80

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. Do not use your logo.

Press 48

Press Keywords Distribution Video Marketing 48

Trade Press Services Newsletter

MARCH 2, 2023

Technical issues like slow load time or broken links can cause a poor user experience and may even contribute to the loss of business. While spring-cleaning your website, clear spam comments, fix broken links and delete content that is no longer relevant, such as outdated events.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Say you created enough quality content and earned enough links to that content to earn yourself a spot at the top of page one.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Sprout Social

JANUARY 24, 2024

Social media listening tools like Sprout Social help you track brand mentions (including misspellings and untagged mentions) and identify keywords linked to your brand, enabling a nuanced understanding of whether mentions represent positive feedback, a brand breakthrough or a potential crisis.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100