RebelMouse

APRIL 27, 2022

A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. Your Click-Through Rate (CTR) Matters If you are showing up on a search engine results page (SERP) and have a low CTR, your ranking could drop. Search is a difficult market to tap into. Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

Marketing Insider Group

SEPTEMBER 22, 2020

Buyer personas make it easy for everyone to be on the same page and understand what your ideal buyer’s priorities are. They can be a great resource for brainstorming something unique that will appeal to your buyer persona. Create a Landing Page. Think of the landing page as the hub of your marketing campaign.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

ClearVoice

DECEMBER 18, 2023

When articulated in ABM campaigns, the pain point “hungry” transforms into something more specific, such as “Hungry health-conscious employees who work in corporate offices that are looking for a quick snack from 2 pm to 3 pm.” This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

FEBRUARY 10, 2021

When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. Landing pages.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Branding Brand Identity 124

Top Rank Marketing

JANUARY 22, 2024

Create unique landing pages for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. You can focus your budget and resources on the most effective influencers and identify others like them for next time.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. And for years, I’ve been quietly working on solving this problem for you… Until today.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Unbounce

NOVEMBER 18, 2021

“We just don’t have the time or the resources to do X, Y, and Z!”. Yup, you could say she’s been around the block making big things happen with limited resources. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. We know it.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Here are some examples: Time and resource intensive. Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Unbounce

FEBRUARY 9, 2022

Now add technical issues, broken workflows, or a lack of developer resources, and you’re faced with a bunch of barriers that make you wonder how you’ll even keep up with or get a leg up on the competition. When you add the Stripe app to your Unbounce landing page, you create a smooth checkout experience and can earn/generate more sales.

Landing Pages 132

Landing Pages Tools Business Small Business Marketing 132

Content Marketing Institute

NOVEMBER 8, 2018

But it ranks well for some relevant phrases: Perhaps the lower search positioning occurs because searchers who click find the landing pages basic and not too compelling. Decide whether to focus on existing or new content pages. The SEO page title ? What pages already edge out competitors? What needs to change?

Keywords 89

Keywords Intent Resources Top of Funnel 89

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. Does it impact your conversion rate enough to warrant all that extra work?

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Content audits play a big role here as well, improving your visibility in search by making your site and its pages easier for engines to find, understand, categorize, and contextualize. Simplify and improve your site’s user experience.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Unbounce

JULY 7, 2021

They generally have fewer resources. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. Today, Google indexes more than 35 trillion web pages, with 500 000 new pages going live each day. It’s difficult to start one.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. One place to start is by filtering out traffic to your homepage or easy-to-remember landing pages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. Here’s a product page example from Lululemon : 3.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). Doing so is just a waste of your sales team’s resources. And this is where your landing page steps in.

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 157

Social Media SEO Cost Per Click Media 157

Navigate the Channel

JANUARY 10, 2024

KPIs can be customer-focused, such as those around customer retention, or process and project-focused, such as turn-around time, resource efficiency or cost variance. It can be further divided into metrics such as page views, unique visitors and return visitors. No second page. Where you want people spending time on your page.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. Provide quality resources. You’re just getting started. Image courtesy of BrightWave.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. To improve your landing page’s loading time, some steps you can take include keeping image sizes small and hosting your site on a fast server. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

ConvertKit

DECEMBER 15, 2021

The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We invite creators of all stages from different industries and backgrounds to work toward the goal of building their audience for 30 days. How the Grow Your Audience challenge worked. Milestones.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

Unbounce

DECEMBER 14, 2021

Let’s talk about how MQLs and SQLs differ, then go over ways to optimize your landing page for each. This type of lead has intentionally engaged with your brand—whether that’s through downloading a resource or repeatedly visiting your webpage. Optimize Your Landing Page Based On Your Lead. MQLs vs. SQLs.

Marketing Qualified Leads 111

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 111

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source: [link] Now — how can you be sure if this is going to work? So let’s review available strategies that will work for your SaaS. You get it now — ABM is worth it.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Unbounce

OCTOBER 14, 2021

Gosh darn it—hand-washing a car is a lot more work than you remember! Whether it’s a lack of time, resources, or skills, there’s always something holding you back from assembling those marketing campaigns you’d hoped for: eye-catching, relevant campaigns that convert your target audience. They generally have fewer resources.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Unbounce

JUNE 10, 2021

Let’s explore what CPA is, how it works, what causes a high CPA, and what you can do to lower it (to get more bang for your buck). . What is Cost-Per-Action and How Does It Work? For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Top Rank Marketing

SEPTEMBER 11, 2023

Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event. Will is founder of SEER Interactive, where he works as vice president of innovation. to 9:15 a.m. Welcome, Wil! Lee: Awesome.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Optinmonster

MARCH 1, 2023

Splash Page Do you use a splash page to highlight your signup form? Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage. Then, devote everything on your page to displaying your incentive to optin and email signup form.

Conversion 99

Conversion Landing Pages Opt-in Template 99

seo.co

MARCH 8, 2022

With this information, you’ll know what marketing tactics are working best and how they affect conversion rates. Adding UTM’s will allow you to see where a visitor is coming from, what they clicked on the link (landing page), and how much time they spent there before converting or leaving. Why is UTMs Important?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SmartBug Media

JULY 10, 2023

When referring to website or blog traffic, bounce rate is a metric that measures the percentage of visitors who leave the website after only viewing one page—more specifically, visitors who leave the page without interacting with it. Many factors can contribute to a high bounce rate, both technical and on-page (or content-related).

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95