Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend. Define user personas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Production planning There’s no right or wrong way to produce a podcast.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. The Deal: New users who purchase the BigSpy Pro version monthly plan get a 50% discount at checkout using the code: BF22. The Deal: Get 50% off for three months on any plan using this link (no code required).

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. Create unique landing pages for each influencer. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. During the content planning stage, identify a clear list of metrics or KPIs. Social media: Likes, shares, and comments.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. Our product launch timeline begins four months before your launch date, giving you plenty of time to plan and prep. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ).

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. Employ a diverse media mix. Match your landing pages to your CTA. Make sure your landing page delivers on your CTA’s promise. Let’s take a look.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Salesforce Marketing Cloud

JANUARY 29, 2024

Make a new plan, Stan What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? How well are we equipped to report on the content and campaigns we plan to create, and what adjustments are necessary? Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Personalized social media content: Brands can use social media to create personalized content for their followers.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech

SEPTEMBER 21, 2023

45% of business leaders say they are facing an AI skills gap and 74% said they plan to upskill or reskill existing workers, again according to Multiverse. It uses industry-specific optimization to identify the most effective words and phrases to use within an email and landing page, resulting in a higher conversion rate.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Gartner 117

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. It can be further divided into metrics such as page views, unique visitors and return visitors. No second page. No deep dive.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. Meta Description: This tells search engines what your page is about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Unbounce

JANUARY 13, 2022

Safari and Firefox already do so—and Google plans to follow by 2023. Landing page strategy is shifting: What still works and what doesn’t? Landing page strategy is shifting: What still works and what doesn’t? of landing pages had more than 500 words of copy. So get a step ahead.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. In the future, we also plan to move into TOFU content. Here’s what we did: Deleted the pages with little potential, like job descriptions.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. What is On-Page SEO? Page speed: Page and site speed are primary considerations for search engines.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Regularly post on social media – Don’t exclusively use your social channels to sell, sell, sell.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Anyword

OCTOBER 5, 2023

Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. What other pages on your site does the content link to? Website and Landing pages Landing pages often go hand-in-hand with paid ad campaigns. What external sites are you linking to?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Other assets testers can analyze include landing pages, display ads, buttons, and headlines.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. When it comes to paid media, setting the right foundations is paramount to achieving your MQL goals.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

Television marketing 67

Television marketing Planning Paid Search Agency Peer-to-peer 67

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep. What makes for a compelling landing page value proposition?

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112