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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

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This week’s roundup of AI-powered martech releases

Martech

Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration.

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Build an Online Portfolio to Demonstrate Your Salesforce Skills

Salesforce Marketing Cloud

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Get innovative and creative Salesforce professional Jessica Mills shares, “Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Ready to stand out?

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. The fact that these AI systems can come up with new ideas, can be creative, that’s a lot of the power,” Altman said. And with good reason.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Here’s why and how you should integrate AI writing tools into your content marketing. They don’t suffer from mental blocks or creative ruts. Human writers will never be as fast, as prolific, or, in some ways, as creative as generative AI. And we’ve dubbed this blend: the Content Cyborg. They can generate text faster.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

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What’s the Difference Between an AI Agent and a Chatbot?

Salesforce Marketing Cloud

Hitting a creative wall and need some marketing copy tailored to your customer demographic? An AI agent is an advanced AI assistant designed to augment human capabilities across a wide range of tasks. An AI agent , on the other hand, is like having a digital AI assistant built into your workflow.