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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

The internet triggered a revolution in most fields, and marketing is no exception. You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

There’s a reason why contextual ad networks rose so quickly in the early days of the internet – they addressed the latter two criteria. The internet has grown from 600M users back then to 4.5B Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. .”

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GDPR Compliance In Action: Opt-In Consent Forms

Act-On

The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

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Internet and AI: similarities 22 years apart!

Exo B2B

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Guest post by Beth Kotz.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Though the law was passed by the European Union to protect the data of citizens living in EU countries, because of the global nature of the Internet. After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications.

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The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. The answer is internet marketing.