Martech

JANUARY 14, 2022

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Gather relevant business intelligence. He added, “This information helps us understand where customers are coming from and where we think there might be an opportunity.”. Looking to take control of your data?

Relevance 129

Relevance Digital Asset Management Loyalty Work Management 129

Act-On

APRIL 26, 2024

If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” We care a lot about the quality and close rate of our different channels,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 147

Planning Enterprise Management Peer-to-peer Advertising Agencies 147

Martech

JANUARY 19, 2023

Customers download your app because they want to know more about what your brand has to offer. Dig deeper: Why we care about mobile marketing Push notifications Push notifications are the most common form of mobile app message. Marketers should think about their own experience with this. They have to opt in.

Loyalty 105

Loyalty Relevance Ad Building Mobile Marketing 105

ClearVoice

MAY 14, 2024

This is why, for example, if you plug “ice cream” into your Google or Bing search engine, the response might be that you can find Ben & Jerry’s Chunky Monkey (one of your favorite flavors) at the local Kroger store (about two miles away). There isn’t anything magical about this — it boils down to algorithms. Economic trends.

Lead Ranking 52

Lead Ranking Marketing & Strategy Paid Search Agency 52

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. Demand gen isn’t your problem in this stage.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

KoMarketing Associates

JANUARY 16, 2018

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. At the most basic level, it is about segmentation of the audience and mapping patterns of intent and triggering content and nurture accordingly.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. Today marketing is largely about technology. edX: Public Speaking Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Sprout Social

AUGUST 17, 2022

If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand. For brands and agencies alike, the platform claims to monitor over one billion sources for relevant mentions and comments. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Social Media 123

Social Media Tools Campaigns Media 123

Rev

JANUARY 25, 2023

This heightened level of visibility equips your team to take relevant and timely action, while your target companies’ needs are at their most immediate. In short, they are pieces of information or characteristics that convey how a company executes its mission. Check out this article to learn how exegraphics work.) But, that’s not all.

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Martech

JANUARY 23, 2023

Resources for learning more about search marketing Estimated reading time: 6 minutes What is search marketing? Google and other search engines use “crawlers” to sweep the web, using the information contained in the pages the crawlers come across to create a vast index, or library, of webpages. But patience is key.

Search Marketing 132

Search Marketing Paid Search Agency Planning PPC 132

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

How do your employees feel about your DEI policies? Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Top Rank Marketing

OCTOBER 16, 2023

Content Quality: Google consistently prioritizes high-quality, relevant, and authoritative content. Maintaining a commitment to delivering valuable information to your users is a linchpin for preserving or elevating your rankings. This endeavor aims to deliver more valuable and relevant search results to users.

CAN-SPAM 139

CAN-SPAM Google Search Marketing High Quality Lead 139

Webbiquity

SEPTEMBER 28, 2020

This is a security standard that is in place for all businesses and organizations that handle cardholder information. PCI is relevant to any merchant or organization that handles cardholder data , including the acceptance, transmission, and storage of such data. Maintain an information security policy. What is PCI DSS?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Launch Marketing

SEPTEMBER 27, 2023

Drip campaigns ensure they receive the right information at the right time. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Drip marketing isn’t only about sending emails.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. If you know this information, you will find it easy to craft a workflow that works. Get MarTech!

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Content4Demand

APRIL 21, 2020

I estimate only about a third have valuable information related to the crisis. But remember, it’s not about us and never has been. It’s about the buyer, and to assume instant simpatico because of an unanticipated global health crisis is about as inauthentic as you can get.

Relevance 88

Relevance Urgency Marketing Content B2B Marketing 88

Savanta

NOVEMBER 13, 2015

Yet, most B2B marketers still don’t see it as relevant. When landing on a web page information about an individual user (browsing behaviour, demographics, etc.) That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets).

Relevance 120

Relevance Advertisements Advertising Allocation 120

Salesforce Marketing Cloud

NOVEMBER 30, 2023

QR codes can be implemented just about anywhere, and they can help you quickly generate sales. Mobile shopping has become so convenient that customers are more open to making purchases quickly; they feel more empowered and can freely go about their day. Use these tools to secure customer data and payment information.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Confused about how to slay the game of attracting suitable job applicants? Be different : Try not to go by the usual road of collecting information and just uploading. Making Job Ads More Relevant. Digital Campaign Overview: A blog about digital campaign.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Avitage

MAY 1, 2016

We know relevance resonates. But I had no idea how to use that information to help me sell. It informs my communication. It’s important to be clear about the differences […]. The post Create relevant content based on personality profiles appeared first on Avitage. One year later I moved into sales.

Profiling 120

Profiling Relevance Personalization Content 120

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Get articles about marketing selected just for you, in your inbox Sign up now What are the marketing challenges — and solutions — for digital engagement ? To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. Email With AI, you can take email to the next level.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Top Rank Marketing

MARCH 27, 2024

Read on to learn more about what this means and how it impacts your SEO content strategy. It also marks an evolution in how we identify the helpfulness of content.” – Google About the Google search algorithm When it comes to search, Google is the primary gatekeeper between your content and your potential buyers.

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Martech

FEBRUARY 17, 2023

Delivering relevant content to target customers is a key benefit that local or location-based marketing brings to the equation. When you think about the benefits of location marketing, one element quickly rises to the top of the pile and that is relevance. When events are happening. Read HubSpot’s guide to local marketing.

Mobile Advertising 113

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 113

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. They also use social data to find out what people like about their business and for insight into what customers expect in the future.

Social Media 98

Social Media Stats Webinar Metrics Media 98

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Buffer

DECEMBER 14, 2022

TikTok's algorithm gathers video information to determine what the post is about and who might find it interesting. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Marketing Interactions

JUNE 27, 2021

It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. There are two potential conclusions I draw from the above circumstances: Marketers are fibbing about actively USING buyer personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. Here are his predictions and words of wisdom about the integration of content and intent data. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

ClearVoice

AUGUST 19, 2022

Forms allow you to collect valuable information from potential customers, which you can use to improve your marketing efforts. But how much information should you ask for on your lead forms? The best lead generation forms strike a balance between the amount of information they collect and the number of leads they generate.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

Oktopost

MARCH 26, 2024

You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost. Jump straight to your team to read all about the perks of direct communication with your audience.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Navigate the Channel

JANUARY 16, 2024

This article delves into seven lesser-known facts about Google Business Profile categories. Custom Categories and Their Limitations While the idea of creating a custom category seems appealing, Google’s structured approach ensures uniformity and relevance in search results. The focus should be on relevance rather than quantity.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Marketing Interactions

JULY 25, 2019

A funny thing happened with the growth of information availability. Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. Let’s take an example.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Navigate the Channel

NOVEMBER 21, 2023

As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable. This, in turn, can contribute to higher search rankings.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65