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What is retail media – and why it’s taking over in 2024

illumin

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

The exact tactics and their execution are very likely to vary depending on business type and industry. As an entrepreneur, this means thinking about current industry changes and the shifting needs of clientele. Every company’s client retention strategy will look different.

Tactics 242
Insiders

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Customers reported a range of issues with performance, ease of use, and support. A third important element is your presenters.

Webcast 363
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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

Media 96
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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

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What’s The Limit on Technology Adoption?

Zoominfo

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Although there are variations by industry, very little deviates from the pattern: as businesses add employees they adopt more tools.

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How influencers and content creators are reshaping brand strategies

Martech

This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match. It encompasses a range of financial, business and legal considerations that must be meticulously planned and negotiated.