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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

A private lender will likely pre-approve you for a loan if a portion of your daily credit card income is made up of the income you receive during slow business periods. Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Here are a few of those reasons.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

And sales expense is typically the largest expense item on a growth SaaS company’s income statement. For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. The Key Metric: Average Sales Cycle.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

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Field Marketing 2.0 with Arthur Castillo of Chili Piper

Confessions of a B2B Marketer

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, Arthur Castillo and Tom Hunt share field marketing secrets. February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode, Arthur Castillo and Tom Hunt share field marketing secrets.

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Secrets of the fastest growing B2B marketing agencies

Savanta

85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit. 85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit. Their financial numbers reflect this confidence.

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The Four Key Traits of a Successful Go-To-Market Changemaker

ANNUITAS

Each of these traits will impact a person’s ability to lead both their peers and their leadership team to the finish line. Seventy percent (70%) of all digital transformation initiatives do not reach their goals according to a recent McKinsey survey. Transformations fail because of people. These traits are: Personality. Accountability.