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What Is Click-Through Rate (CTR)? + How to Improve It

SEMrush

Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + Click-through rate (CTR) is the percentage of people who click on a link after seeing it. A higher CTR indicates many people find your content relevant and compelling enough to take the next step. Try 55+ products for free.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Click-Through Rate (CTR) CTR measures how often people click on your ad after seeing it. A high CTR means your ad is compelling and relevant.

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6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content. A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers.

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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Tracking metrics like engagement, CTR, and conversions makes it easier to refine your graphics and boost ad performance. But there’s a ton of competition, so not just any graphic that will do the trick.

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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

While this approach may increase impressions, it often results in lower relevance. This approach minimizes wasted clicks but may limit overall impressions. Metrics such as click-through rate (CTR), conversion rate, and cost-per-conversion should be analyzed regularly to ensure that campaigns are meeting performance goals.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For branded campaigns, free trials drove 167% more conversions per impression.

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Heres how they fit in and what they can achieve: How welcome emails fit in First impression: Welcome emails introduce our brand and create a positive first impression.