Marketing Insider Group

SEPTEMBER 28, 2021

So how do you start using them? We’ve put together a handy guide that covers: How you can use action words strategically. How to Use Action Words in Your Content. It all depends on how you use your action words and which ones you choose. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. Guest post by Dan Annetts. Image credit: Domenico Loia on Unsplash. What is a Landing Page?

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Marketing Insider Group

APRIL 17, 2023

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

CopyBlogger

JUNE 2, 2022

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.

Impressions 143

Impressions Tips Copywriting Features 143

Go Beyond SEO

APRIL 14, 2022

There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off. Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on.

SEO 145

SEO Tips Act-On Small Business Marketing 145

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

MARCH 8, 2022

An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. Image credit: Possessed Photography on Unsplash. Provide gift cards.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Act-On

SEPTEMBER 26, 2023

Earn links: Spy on competitors A great place to start is to uncover how your biggest competitors earn links. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. What’s the difference? Not sure where to start? No worries! Or you can use the free version of the ahrefs.com tool.

SME 140

SME FAQ Domain Link Building 140

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Quick Takeaways. Be relatable.

Custom Publishing 349

Custom Publishing Tactics Search Marketing Lead Scoring 349

Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? As usual, the truth is more nuanced than the headlines suggest. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Brandpoint

OCTOBER 7, 2021

It might be easy to tell apple cider from apple juice (one’s foggy, one’s clear), but how do you really tell a hawk from a falcon, an opera from a musical, or tacos from burritos? Just like headlines are there to get your content noticed, SEO copywriting helps your content appear more prominently in search results. And that’s a big if.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Convince & Convert

DECEMBER 15, 2023

Here’s how you can direct your efforts for maximum reach and visibility: 1. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Every character could make or break your landing page. You gotta sell with your copy, too. No pressure, right ?

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

FMG Suite

APRIL 25, 2024

Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. Optimize your headline: Beneath your profile pictures is your headline. Tell a story here instead, showing how your experience, goals and brand come together.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. Optimize your headline: Beneath your profile pictures is your headline. Tell a story here instead, showing how your experience, goals and brand come together.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.

Work Management 140

Work Management Content Marketing Management Case Studies 140

CopyBlogger

AUGUST 11, 2022

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger. Your blog post. Continue Reading.

Studies 112

Studies Copywriting Features Content Marketing 112

ClearVoice

JULY 12, 2023

Why are headlines important? Is writing blog headlines and fine-tuning them worth it? How do you write high-performing headlines, anyway? After all, the more compelling your headlines are, the better your posts perform. In fact, according to OptinMonster , 35% of readers prefer list-based headlines.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. So, how can you use AI copywriting tools in your marketing efforts? How to Use AI Copywriting Tools.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Optinmonster

OCTOBER 29, 2023

On average, it takes about 4 hours to write a blog post. Only 14% of bloggers write blog content that’s 2,000+ words in length. Only 14% of bloggers write blog content that’s 2,000+ words in length. Blog posts with 6-13 word long headlines tend to drive more traffic. 3% of blogs write over 100 guest posts per month.

Statistics 91

Statistics Paid Content Stats Blogger 91

Anyword

JANUARY 27, 2022

Imagery, ad copy , and CTAs all hold a lot of value for marketers, but the success of any type of content typically depends on the strength of the headline — and which type of headline you use. So, what is a headline? Why Is It So Important to Have Great Headlines? When do you need great headlines? Ask Questions.

Landing Pages 105

Landing Pages Guidelines Tactics Paid Search Agency 105

ClearVoice

FEBRUARY 8, 2020

You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect headline. “The headline is the ad for the ad. 3 Tips that will improve your headline writing. 3 Tips that will improve your headline writing. What’s my secret sauce?

Paid Search Agency 127

Paid Search Agency Advertising Agencies Act-On Advertising Mediums 127

Spiralytics

APRIL 16, 2023

If you aren’t convinced of the effectiveness of emotional marketing strategies, keep on reading to learn about some facts and figures that prove just how powerful they can be. Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Emotional Marketing in General 1.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks. Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Go Beyond SEO

OCTOBER 26, 2022

It’s important to strike the balance between form and function when writing blogs and crafting blog titles. Here are five simple steps to writing irresistible yet SEO friendly blogs and blog titles to grab the attention of both search engines and your audience. Type in keywords for the topic you want to write about.

SEO 78

SEO Tips Keywords Education 78

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Litmus

FEBRUARY 28, 2023

Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab.

Email Marketing 82

Email Marketing Phishing Privacy Communities 82

Anyword

DECEMBER 29, 2021

How to Write Landing Pages to Boost Conversions. The author Robert Collier famously wrote: “One good illustration is worth a thousand words. But one clear picture built… by your words is worth a thousand drawings…”. The message for marketers is this: pictures only go so far. What Is Landing Page Copywriting?

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Below, I’ve put together an FAQ list that outlines what we’re looking for, what we pay, how to pitch us, and more. Freelancing is such an important part of Contently’s DNA.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Anyword

NOVEMBER 29, 2021

From how-to videos to expert content to branded entertainment, businesses are always thinking up new ways to attract shoppers and even B2B traffic. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. YouTube headline and description tips.

Copywriting 92

Copywriting Youtube Tips Allocation 92

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Valasys

FEBRUARY 7, 2023

Expert tips for all content writers to help you create informative and detailed content that is likely to help you meet all the needs of your target audience despite the different challenges associated with writing. If you are here, the chances are high that you want to improve your writing skills and create must-read posts.

Tips 75

Tips Paper Content Intent 75

Hubspot

NOVEMBER 9, 2020

Headlines are the first look (and sometimes, the only look) people give your content. Without a compelling headline, your content will never get the eyes it deserves. Without a compelling headline, your content will never get the eyes it deserves. But what exactly are headline grabbers? Write a working title.

Keywords 101

Keywords SERP SEO Search Marketing 101

Only B2B

DECEMBER 24, 2020

If you are selling a product or service you should know who, how, what, and when. If you are selling a product or service you should know who, how, what, and when. How you will target them? Before you sell your product, you need to attract your audience with a catchy and bold headline. Market Research. Hmm, captivate!!

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Anyword

FEBRUARY 10, 2022

It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down. With the right strategies and know-how, ad copy that grabs people’s attention, engages them emotionally, and convinces them to convert is well within reach.

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

Navigate the Channel

JUNE 19, 2023

When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. How To Avoid Losing. Our example is both.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Optinmonster

MARCH 9, 2020

Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. So how do you make sure that your content marketing efforts aren’t going to waste? Write Compelling Headlines. Know Your Audience.

Tips 144

Tips Lead Scoring Lead Ranking SEO 144