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What is a Triggered Email, and How Does it Work?

SendX

If there's one type of email that can provide 3 benefits at once — enhance customer engagement, provide targeted information, and improve the overall customer experience — it's triggered email.

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What is a Deferred Email, and How Does it Work?

SendX

Deferred Email refers to an email that has been temporarily delayed by the recipient's email server. This deferral is not a deliberate action by the sender but rather a response from the receiving server due to various reasons.

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What is Email MTA, and How Does it Work?

SendX

We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend this article educating you on a not-so-exciting element of what it is we do here. But, we think if you can hang in there until the end of the post you will learn a thing or two! Let’s get into it.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

It’s time to learn how you can bring them back. How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website. List-based retargeting works only when you have someone’s contact information in your database. Without retargeting, bounced users would be lost forever.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Join our panel of thought leaders to learn where AI is taking us and how to get there. In this webinar, our panel will discuss: How artificial intelligence will take prominence in a post-COVID world.

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Content Pruning: Why It Works, and How to Do It

Ahrefs

But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. And when … Read more ›

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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

But how do you go about this? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. How to structure your team so everybody has an account-based lens for their work and campaigns.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.

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Best Practices for a Marketing Database Cleanse

How to assess the current health of your database while working with a B2B contact data provider. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. What’s involved in their maturity process?

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn. Join us on May 25 to learn how you can drive actual results through social media using our easy-to-follow, 3-Step B2B Social Media Process and take your business and career to the next level.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. How Two Headless CMS platforms can Work Together.