Square 2 Marketing

OCTOBER 18, 2021

Your homepage has a lot of work to do. Your homepage is essentially a digital storefront. 4 Ways To Make A Stronger First Digital Impression. When prospects land on your website, it’s usually the first thing they see. Often, it might be their introduction to your business as a whole.

Impressions 85

Impressions Marketing Websites Business Marketing 85

Confessions of a B2B Marketer

FEBRUARY 22, 2024

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and Anthony Pierri delve into the critical role of B2B homepages and what elements should be included.

Outreach 52

Outreach B2B Sales Linkedin Hubspot 52

Spiralytics

APRIL 8, 2021

If you want to not only generate leads, but generate leads that convert, there are 6 very important things you must have on your homepage. The post 6 Things You Should Have on Your Homepage to Help Convert More Leads appeared first on Spiralytics Inc. Read on to learn more.

Leads 148

Leads Lead Marketing Qualified Leads Generation 148

BOP Design

JUNE 29, 2020

Your website’s homepage is often a prospect’s first impression of your product or service. Keep these three rules in mind when designing your B2B homepage: Focus on what matters. Which homepage makes you feel more confident and ready to dive-in? Could transitioning to a cleaner homepage design be beneficial for your brand?

Design 127

Design Marketing Websites B2B Eye-Tracking 127

SmartBug Media

FEBRUARY 6, 2020

That’s how the homepage of your website works, as well—there are several entry points and pages on your website, but more times than not, users find your homepage first. That’s why on a typical website, the homepage has the most traffic and links pointing to it. The Purpose of Optimizing Your Homepage.

Marketing Websites 104

Marketing Websites Top of Funnel Funnel Advertising Landing Pages 104

Spiralytics

DECEMBER 16, 2021

The post How To Differentiate Your Brand With a Killer Homepage appeared first on Spiralytics Inc. When thinking about the purpose of exceptional web design, most marketers and business leaders prioritize.

Differentiation 83

Differentiation Brand Identity Branding Design 83

Brandfolder

JUNE 1, 2020

Portals are like a customizable homepage for your assets and are the best way for admins to curate specific asset experiences. Today, we’re incredibly excited to announce our Brandfolder Portals.

Curation 105

Curation Best Practices 105

SEMrush

AUGUST 5, 2021

In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive more clicks and conversions to the website.

Marketing Websites 127

Marketing Websites Ad Agencies SEO Conversion 127

FMG Suite

JUNE 1, 2020

Follow our suggestions to create a homepage that attracts prospective clients and encourages them to connect with you and join your financial advisor firm. . Top Information to Include on an Advisor Website Homepage. Additionally, your homepage should mention what types of investors you serve, as well as your location.

Marketing Websites 80

Marketing Websites Ad brokers Lead Scoring Lead Ranking 80

The Daily Egg

APRIL 1, 2019

Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context.

Analysis 109

Analysis eCommerce Paid Search Agency Case Study 109

Search Engine Journal

FEBRUARY 9, 2022

The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal. Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.

Case Study 89

Case Study Case Studies Studies Design 89

Search Engine Journal

APRIL 5, 2021

Your SaaS brand's homepage is more than a landing page for branded queries and direct visits. Learn SaaS homepage SEO tips to help improve rankings. The post How to Optimize a SaaS Homepage: Keywords, Linking & More appeared first on Search Engine Journal.

Keywords 75

Keywords Optimization Landing Pages SEO 75

The Daily Egg

MARCH 26, 2019

An Ecommerce Homepage Analysis appeared first on The Daily Egg. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

eCommerce 110

eCommerce Analysis Conversion Rate Analytics 110

Contently

FEBRUARY 19, 2021

The post ‘Content Is Our Business’: What Morningstar’s Homepage Can Teach Financial Marketers appeared first on Contently. The company wants to keep you interested by advising you on the best ones to research , and by showing you through content that trust is a worthy investment too.

Work Management 100

Work Management Marketing Management Business Paid Search Agency 100

Genroe

JULY 16, 2019

What is the aim of your homepage? Conversion and education are key points to optimise your homepage in B2B marketing. The post Easy Steps to Optimise your Homepage for Lead Conversion appeared first on Genroe. But you need to be realistic and think about why people may visit it. So, make your business, and […].

Conversion 68

Conversion Leads Lead Marketing Qualified Leads 68

Contently

FEBRUARY 19, 2021

The post ‘Content Is Our Business’: What Morningstar’s Homepage Can Teach Financial Marketers appeared first on Contently. The company wants to keep you interested by advising you on the best ones to research , and by showing you through content that trust is a worthy investment too.

Work Management 79

Work Management Marketing Management Business Paid Search Agency 79

Convince & Convert

JULY 30, 2014

Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. Read the whole entry. »

Content 146

Content Best Practices Marketing Websites Social Media 146

Hubspot

JULY 5, 2018

billion searches a day, Google’s typically your entry-point for anything you need to do on the web, so I’m not surprised you want to change your homepage to Google. Having the world’s number one search engine as your homepage is undoubtedly helpful. If you want to make Google your homepage, here’s how to do it in a minute or less.

Google 70

Google Product 70

Parse.ly

SEPTEMBER 5, 2019

, and AOL with their searchable homepages. Today though, the popularity of searchable homepages is diminishing in favor of a more customized, curated mobile news experience. Then there are implicit aggregators, born of the original digital aggregators with searchable homepages. The homepage has evolved.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Contently

APRIL 22, 2016

On April 19, I took screenshots of 12 homepages from different publishers and removed the names. Can you match the homepage to the publisher? The post Can You Guess the Publisher by the Homepage? appeared first on The Content Strategist.

Content 71

Content Features Media 71

Square 2 Marketing

APRIL 22, 2019

These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers. I’ve probably looked at (for the sake of evaluation) over 25,000 homepages. Today, we evaluate and provide website homepage recommendations to almost anyone who contacts us.

Optimization 61

Optimization Leads Lead Marketing Qualified Leads 61

Genroe

MARCH 11, 2019

To the average consumer a landing page and a homepage may seem like the same thing, but the only thing they have in common is that your prospects may visit them. The post Landing Page vs Homepage: Must-know Pro Tips for B2B Success appeared first on Genroe. during their B2B marketing journey with you.

Landing Pages 60

Landing Pages Tips B2B B2B Marketing 60

Aberdeen

JANUARY 16, 2019

billion variations of his organization’s dynamic homepage. To personalize the CX, Cabane revamped his sales funnel, starting with third-party APIs that pre-filled homepage sign-up forms for new users. The homepage is a channel, just like email, so Cabane personalized it, too. And that’s how he ended up with 4.5

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Webbiquity

MARCH 15, 2022

Your Homepage Is Optimized. Your website’s homepage is arguably the most important element of your brand’s web presence. The best homepages feature a compelling mission statement that explains your brand — why your company exists, how you solve problems your customers have, and who you solve those problems for.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Genroe

JULY 16, 2019

What is the aim of your homepage? Conversion and education are key points to optimise your homepage in B2B marketing. The post Easy Steps to Optimise your Homepage for Lead Conversion appeared first on Genroe. But you need to be realistic and think about why people may visit it. So, make your business, and […].

Conversion 40

Conversion Leads Lead Marketing Qualified Leads 40

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should be the first thing website visitors see on your homepage. . When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. Your VP should be the first thing visitors see when they land on your website homepage. Website Homepage. Cover the Basics.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

EMagine B2B Blog

AUGUST 27, 2017

Make sure you’re “wowing” website visitors with a clear homepage experience. Your homepage is comparable to your company’s online dating profile. After visiting your homepage for the first time, a user should recognize your brand personality, offerings and mission. The post Homepage Messaging Matters For Your Website.

Marketing Websites 42

Marketing Websites Differentiation Ideal Customer Profiles Paper 42

Webbiquity

MARCH 25, 2021

However, the days of just slapping three one-sentence testimonials on your homepage are long gone. They feature video testimonials on their homepage, showing real users answering scripted questions but obviously not rehearsed. Be Proactive. The target audience gets to see people just like them talking about the product.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

SugarCRM

JUNE 23, 2014

The post Announcing: Homepage appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Lead Generation 50

Lead Generation Marketing Automation Automation Email Marketing 50

Webbiquity

MARCH 28, 2023

Feature them not only on your homepage but also on all the relevant landing pages as well. For examples of good testimonials, check out Somnifix and their homepage. Testimonials Finally, as a credibility-boosting content format, it’s helpful to include testimonials.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

EMagine B2B Blog

FEBRUARY 26, 2015

Homepage sliders. If the biggest thing on the top of your homepage is a slider, I probably hate your website more than I would have otherwise. Your homepage’s #1 job is to quickly get me to content I care about. Websites commonly use homepage sliders to “help” get people into the site. Stop, you guys.

Marketing Management 40

Marketing Management Banners Ideal Customer Profiles High Quality Lead 40

BOP Design

OCTOBER 18, 2022

Your best bet is to start with the homepage and then move on to other pages, like services/products, about your company, use cases, etc. First, include a well-written and designed homepage, product or service pages, company information, educational resource pages, and information on the types of firms you work with or serve.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Webbiquity

AUGUST 20, 2021

We Recycle’s homepage does this marvelously well. Here’s the homepage of See Make Play from Australia, whose illustrations make their website more fun and more in line with what their target audience might expect. Here’s a section from the Ahrefs homepage as an example. Affiliate sales support independent journalism.

Marketing Websites 217

Marketing Websites Business Paid Search Agency Touchpoints 217

Marketing Insider Group

JANUARY 14, 2021

A landing page is not just the homepage of your website or any random page. It’s not a good idea to use your website homepage as a landing page because it’s designed for the needs of every web visitor and there are too many options. Source: [link].

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Hinge Marketing

MAY 21, 2014

Narrow your focus to your firm’s virtual first impression: your homepage. Consider your homepage the virtual lobby of your office. A sloppy, confusing, or poorly designed homepage can turn visitors off before they even have a chance to see what your firm has to offer. 4 Optional Elements of an Effective Home Page.

Marketing Management 48

Marketing Management Service Marketing Websites Effectiveness 48

Outbrain

SEPTEMBER 24, 2018

Put all of your top pages to this test, not just your homepage. The post 5 Simple Questions to Ask Your Homepage (and every top page on your site) appeared first on outbrain.com. They will force you to: Sharpen your focus on the visitor and results. To create clarity, not just beauty.

Copywriting 55

Copywriting Sample Opinions Order 55

Vision Edge Marketing

DECEMBER 7, 2021

When designing the flow of the homepage content, think about what solutions best alleviate the customer’s pain. Ninety-nine percent of the time, the first link listed on the outline is “Homepage”. And let’s assume in most modern website designs, the homepage is linked with the brand logo, and not actually a “Home” link in the menu.

Design 214

Design Work Management Marketing Management Planning 214