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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Tell a story.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Guest post by Nina Petrov. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Focus on the core message or CTA you want to convey.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. But don’t give up!

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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Guest post by Dylan Berger. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? Start a Blog (If You Haven’t Already).

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Using your blog as a virtual megaphone, promote local events and charity drives. The more closely you align your products and services with the event’s purpose, the better it is for search and your reputation in the community. That way, the keywords you use won’t seem like you’re hyping your products and services.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.