KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%). Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Envy

JUNE 29, 2022

OpenAI is a non-profit research group of industry experts. The Berkeley Artificial Intelligence Research. The authors are generally PHD level students in UC Berkeley, with the depth of research, knowledge and ideas coming across clearly in each blog. Google AI Blog. Thankfully, we’ve done the work so you don’t have to.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Perform keyword research.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

ClickZ

AUGUST 24, 2020

Touchpoints change in the search and research areas of the landscape. Imagine Google Maps zoomed out so that the entire globe fills your screen. Print – flyers, magazine and newspaper ads. Google maps (important to remember when consumers are searching for real world stores, locations etc.). Radio – ads, features.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Contently

NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Alphabet, Google’s parent company, is eighth on the Fortune 500 list , which likely has a major influence. In the U.S., In the U.S.,

Google 60

Google Content Marketing Work Management Content 60

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. For example, a CPA for your app could be a download, and a CPA for a magazine could be a subscription. Google’s Quality Score, CPA, and You. What Can Cause High CPA?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 1) Evernote. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. It’s a common misconception that whenever Google releases a new update – be it Panda or Penguin – SEO becomes more complicated. If your site is a popular, established online magazine or blog, this may very well be the case. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Content Marketing Institute

SEPTEMBER 4, 2018

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. In its early days, TDA put the program under review to determine whether it was worth continuing to spend money on the magazine.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Google Webmasters.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Go check out the SBI Insider Video Podcast! Richardson Group.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. Source: Google. You can sell more products online.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Stevens & Tate

JULY 27, 2020

Traditional marketing includes TV commercials, radio ads, magazine ads, billboards, and more. For example, when someone does a Google search and finds your website on Google’s SERP (search engine results page) and they visit your site as a result. The blog is one of the most effective ways to generate and organize content.

Inbound Marketing 76

Inbound Marketing Marketing & Strategy Marketing Strategy Business 76

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. The Advertising Research Institute reports that product sales decline after 48 ad impressions. As soon as you end your Google ad, the return is zero. Consistent organic search traffic continues to grow. For organic search rankings, SAP was losing here.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. One word -- keywords.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Atomic Reach

JANUARY 3, 2019

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Salesforce Marketing Cloud

APRIL 28, 2022

This can be on your website, in email marketing, TV commercials, magazine ads – you name it. The new Google commercials get me every time!). Create a workflow to organize your messaging and positioning process. It lays out who is responsible for decisions and activities within an organization. Watch the video.

Positioning 98

Positioning Marketing AI Product Ad Building 98

ActiveDEMAND

DECEMBER 5, 2019

How they shop or research for products and services that you make or provide. “How the persona shops or researches for products” is a perfect fit for using data. If you asked all customers if they clicked on Google Ads to get to your site, none of them would say “yes”, but I bet a lot of them do!

Buyer Personas 63

Buyer Personas Work Management Marketing Management High Quality Lead 63

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – White papers and research reports (59%). Just 55% use Google+. Marketing Magazine ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Marketing Institute

MAY 9, 2018

The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. Google Glass) or digitally (e.g., Moments for CCO Magazine. A VR viewer is opaque. You can’t see through it.

Branding 97

Branding Brand Identity Advertising Mediums Paid Search Agency 97

Webbiquity

MAY 12, 2015

Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Scoop.it

MARCH 1, 2022

Even when a customer hears about your business from a friend or family, one of the first things they’re going to do is research your business online to see what others are saying about you. And that will certainly have a positive effect on your sales. #3 3 Blog Posts. 4 Video Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Measure and adjust.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. Go check out the SBI Insider Video Podcast!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

AUGUST 30, 2019

I had to negotiate, form partnerships, and make compromises to launch the company’s first content marketing site, which at the time was called SAP Business Innovation (now SAP Digitalist Magazine ). I realized the only way to make the initiative successful was with intensive research and some storytelling. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Content Standard

DECEMBER 4, 2017

One-size-fits-all definitions of thought leadership (a simple Google search will give you as many as you care to read) would have you consider pretty much any B2B content to be thought leadership. It’s well researched. Potentially useful? Innovative or pioneering? Don’t make me laugh. It’s unique.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

NuSpark Consulting

MARCH 3, 2016

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Company Blog.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well.

Social Media 100

Social Media Digg Media RSS 100

Navigate the Channel

DECEMBER 7, 2022

According to Google, the ideal website load time for mobile sites is 1-2 seconds. (If If you’re interested in deeper Google tidbits on load times, see them here. ). Unforeseen shipping costs are the number one reason shopping carts are abandoned, according to Statista, which specializes in market data and research.

eCommerce 65

eCommerce Domain POS Fulfillment 65