Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. People Want to Play the Field, not Go Steady with Your Brand.

Social Media 165

Social Media Research Media Business 165

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. In some ways, research has never been easier. The Web is a goldmine.

Research 100

Research Content Wikipedia Marketing Proposals 100

Webbiquity

JANUARY 11, 2022

Business customers also typically put a great deal of research and consideration into the purchases they make. Their purchases generally aren’t impulse buys; they are carefully researched and discussed by buying teams. Accessibility of key details like these can also encourage visitors to continue researching a business.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. Then, your reaction changes when you get official confirmation and a final check from HR.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Just like customers, job seekers will also begin their interaction with your company by researching it online.

Features 48

Features Paid Search Agency Social Media Communities 48

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Square 2 Marketing

MARCH 16, 2023

This content has to take many different forms, including videos, whitepapers, e-books, explainers, tip sheets, research, webinars, checklists, podcasts and more. Some people have even advised you to start thinking like a magazine publisher. You need to create compelling, educational and entertaining thought leadership content.

Thought Leadership 74

Thought Leadership Content Demand Generation Webinar Metrics 74

Savanta

JANUARY 22, 2013

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120

Research B2B Marketing B2B RSS 120

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Trade Press Services Newsletter

JULY 6, 2023

Research shows that recruiters spend an average of seven seconds reviewing a resume before determining if it warrants further reading. Also, be sure to include titles, dates, names of magazines, organizations and links to online content for each entry. Resumes that attract deeper consideration typically have several features in common.

Personalization 130

Personalization Tips Brand Identity Branding 130

Webbiquity

JUNE 28, 2022

Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page. Eleanor Hecks is editor-in-chief at Designerly Magazine. Note how they highlight different types of businesses to show they have multiple solutions no matter what industry you might be in.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

JULY 27, 2023

It connects customers to the product they want to research or purchase using only the lens on their mobile phone. This partnership means that retailers will be able (more than before, anyway) to connect engagement with magazines, display ads, catalogs and direct mail with online engagement and digital purchases. No need for QR codes.

Advertising Channels 85

Advertising Channels Work Management eCommerce Paid Search Agency 85

Tomorrow People

JUNE 1, 2021

Marketing Research Association ). Magazine ). But as you begin that research, a key aspect of your product idea needs to be addressed. Make time to dig deeper into who they are through persona research. Accurately positioning your product will require competitive research and a pricing exercise.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Litmus

SEPTEMBER 29, 2023

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. Gmail will sunset its simple HTML view in January 2024. Fort Lauderdale, Florida made a $1.2 Scott Pilgrim fan?

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? If I can tell that work is well-researched, well-sourced, and that you’re a good writer, then I’m always willing to take chances on those people. Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Eleanor Hecks is editor-in-chief at Designerly Magazine. Awareness: The buyer learns about your brand for the first time. Eleanor lives in Philadelphia with her husband and pup, Bear.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Social Media 105

Social Media Advertisements Advertising Tools 105

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away. “My A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. Eleanor Hecks is editor-in-chief at Designerly Magazine. Create a Framework. What do you want to learn from the audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Hinge Marketing

AUGUST 28, 2015

We know that brand research is important, but whose perspective do you need? SEE ALSO: Cost and Benefits of Market Research. They can be experts, members of an association, professionals who work in a complimentary industry, or even contributors to a popular blog, newspaper, industry journal or magazine. Influencers.

Research 48

Research Brand Identity Branding Lead Scoring 48

Biznology

JUNE 2, 2021

He was also set to lead the development and management of our new thought leadership and research practice and Content Studio. He was editor of Innovation Management magazine and wrote for the Wall Street Journal, Times, Harvard Business Review , and GigaOm, as well as producing TV for the BBC, Channel 4 and RTE.

Elasticity 104

Elasticity Thought Leadership Guidelines Digital Transformation 104

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Companies and leaders will (finally) realize workplace culture is THE foundational driver for business success.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

nDash

NOVEMBER 2, 2021

She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Mark has a background in journalism, market research, and content marketing. He’s a thoughtful researcher, voracious reader, and prolific idea generator. Amy Sherman. Mark Brandau. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Biznology

APRIL 29, 2021

consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults. At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider Some data suggest that divorce rates are on the rise.

Case Studies 104

Case Studies Class Customer Surveys Demand 104

Biznology

SEPTEMBER 17, 2020

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. Atlantic Magazine called me a “Silicon Valley branding executive turned neuroscience researcher.” She has executive experience in marketing, advertising, sales and publishing.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

ClearVoice

FEBRUARY 4, 2020

’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list. It’s the magazine. ' Your blog is the magazine. Bloggers are using more video, more images, more research, more collaboration. It doesn’t sell.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Trade Press Services

JANUARY 29, 2024

Research shows that brand messages reach a whopping 561 percent farther when shared by employees versus the same message shared on a company’s official social channels. “If 1: Employees Employees are some of your most valuable brand ambassadors because they already have a rich understanding of your company, culture and expertise.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Biznology

MAY 29, 2020

Scammers cumulatively created over 35,500 unique websites related to COVID-19 in the last month according to Atlas VPN research , Some of these sites tried to swindle money by selling masks, hand sanitizers, or even virus testing kits. Louis magazine. Louis University – were contributing to COVID research work.

PR 104

PR Phishing Cross-Selling Best Practices 104

Martech

JULY 27, 2023

It was print graphic design — like a daily newspaper, a weekly magazine, a catalog. We made the move to RevOps in about 2020 and I really dug into the research for that. Q: Your starting point was some distance from marketing technology, correct? A: Yes, my first career was graphic design.

Marketing Automation Services 87

Marketing Automation Services Advertising Agencies Work Management Hubspot 87