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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Predictive AI: analyzes existing data to make forecasts Generative AI: creates new content based on learned patterns Considering that an AI strategy likely encompasses both types of AI models – which serve specific purposes and goals – this signals an opportunity for more comprehensive education.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training methods include information transfer, modeling best practices, and sales practice with feedback.

B2B Sales 172
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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. as opposed to products.

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. As long ago as 2015, based on my own reporting, AI-powered NLG was creating written reports for physicians and for industrial operations — and even generating weather forecasts for the Met Office, the U.K.’s Are there AI vendors in the martech space?

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19 questions to ask customer journey analytics vendors during the demo

Martech

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Are they showing us our “must-have” features? How is data exchanged? 24/7 vs. 8/5)?

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5 Must-Have Media Buying Tools for 2023

Bionic

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Some of these orders are insertion orders that are vendor contracts with signatures. Bionic gives you this perfect world.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions.