The Lead Agency

MARCH 17, 2024

Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Or, an experienced field service tech’s ability to just know how to fix any kind of machinery.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

OCTOBER 11, 2023

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape?

Marketing AI 133

Marketing AI SEO Thought Leadership Search Marketing 133

Marketing Insider Group

JULY 20, 2023

These models can learn patterns, structure, and semantics of text to generate coherent and contextually relevant content in response to questions. Professionals in a multitude of fields were even starting to sweat, worrying that ChatGPT and other AI resources could outperform humans in many job areas.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Tony Zambito

JANUARY 6, 2022

Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? It is a profound question loaded with assumptions, ambiguities, debate, and a lack of real insights.

Buy 201

Buy Buyer Personas Leads Lead 201

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. We kicked off our conversation by acknowledging the many new tools we have seen emerge in recent months, and wrapped things up by addressing the increasing number of questions and concerns from clients.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Biznology

APRIL 6, 2022

There are very few real accreditations for professionals in this field. Another even bigger issue is that the clients who are doing the hiring are also not experts in the field. This means they don’t really know the right questions to ask or how to spot a poser versus someone who is actually an expert. More specific questions.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. We construct questions that will give us the answers we want. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. A “lead recycling” or “re-nurture” program for leads rejected by sales or otherwise returned to nurture, perhaps segmented based on a “reason” field (ex: budget, competition, timeframe).

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Vision Edge Marketing

MARCH 19, 2024

As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Scientists have been trying to answer this question since the age of Aristotle and Plato. Do you have AI and analytics questions? We really don’t know.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Martech

JUNE 15, 2023

This article explores why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Your chosen DAM system likely comes with a standard set of out-of-the-box metadata fields covering the basics — title, description, file type, etc. Be very selective with designating fields as required.

Digital Asset Management 102

Digital Asset Management Tagging Lock-In Work Management 102

Webbiquity

NOVEMBER 2, 2021

Is your industry or field of interest highly visual, like photography or fitness? You can either search for specific people within your industry, or you can search for subjects within your field. Make sure that the comments or questions you’re posting are insightful and genuine. Go Where Your People Are.

Social Media 325

Social Media Tips Media Network Marketing 325

Optinmonster

MARCH 21, 2024

If you only want to ask a couple of questions, the very easiest way to create a survey popup is with a Lightbox Popup campaign from OptinMonster. Simply drag a Fields block into your campaign. Simply drag a Fields block into your campaign. Add the link to your lead magnet in the Redirect URL field.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. Want to get out of a field that COVID-19 decimated?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Martech

NOVEMBER 21, 2023

Building a flexible data model A flexible data model requires clear definitions and field types. Here is an example of what the data and metadata look like in their fields. Example of metadata fields in a DAM. In the column “field name” the asset name is related to the brand to which the asset belongs. Image: Salt Flats.

Digital Asset Management 104

Digital Asset Management Work Management Marketing Management Tagging 104

Salesforce Marketing Cloud

MARCH 19, 2024

You might be saying to yourself: “I’m in field service. The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. It’s also amazing to see people grow from asking basic questions to providing help on complex features.” Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

APRIL 8, 2024

Prompt: Interview questions? Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field?

Business 105

Business Best Practices Marketing AI Forecasting 105

Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Want to learn more about what’s in store at Dreamforce 2023?

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

The Lead Agency

MARCH 17, 2024

Keep It Simple: Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether. In our experience, B2B businesses want a lot.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

SmartBug Media

JANUARY 23, 2023

Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms. As we know, having too many questions on a form field can decrease lead conversions, so you shouldn’t ask for all of the information you want at once. What Is Progressive Profiling?

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Optinmonster

AUGUST 15, 2022

It’s widely considered the gold standard metric of customer feedback, and asks one simple question: “How likely are you to recommend this company/product/service to a friend or colleague?”. NPS Survey Questions. The core question of an NPS survey is simple: “How likely are you to recommend this to a friend or colleague?”.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Salesforce Marketing Cloud

JANUARY 17, 2024

You might be saying to yourself: “I’m in field service. The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce. It’s also amazing to see people grow from asking basic questions to providing help on complex features.” The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

SEPTEMBER 13, 2023

If you’re preparing to integrate your DAM with another system, you’ll want to ask yourself these questions about metadata: If assets are coming into the DAM from an upstream system or tool, what metadata will be coming with them? Which fields need to be mapped from the DAM to the downstream system?

Digital Asset Management 126

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 126

Launch Marketing

NOVEMBER 1, 2023

Ensuring the Right Hire: Identifying VP or Director of Marketing Interview Questions and Answers to Look For Now that you know what you would like your new marketing hire to accomplish, how do you ensure the candidate has the right skills? Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

RebelMouse

FEBRUARY 21, 2024

All your filled-in fields, such as the headline, social headline, and teaser headline should be in the Headline AI Right Rail element and ready for editing. If any fields are missing, you can use an Optimizer Field to add and customize them. In the example below, we chose the Primary Tag as an additional field.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. There is no question about AI’s ability to help marketing organizations be more efficient. But that may not be the case.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Salesforce Marketing Cloud

AUGUST 30, 2023

Yet 82% of mobile workers struggle to balance speed with quality when providing field service. That’s why you need the best field service management software to make the customer experience as effective as your service. But what sets the best field service management software apart?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls.

Lead Scoring 130

Lead Scoring Lead Ranking Marketo Paid Search Agency 130

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Launch Marketing

FEBRUARY 1, 2023

The big question is, are you prepared to create and execute a PPC campaign? To help streamline the process of putting together a successful PPC campaign, we put together four of the top questions teams should answer before launching. If any of these questions remain unanswered, it might be time to reevaluate utilizing PPC.

PPC 117

PPC Campaigns B2B Budget Programs 117

Search Engine Journal

MAY 19, 2022

Google's new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first on Search Engine Journal.

Practices 120

Practices Google Tools 120

Martech

FEBRUARY 27, 2024

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation The power of purpose and passion Meet Ali Rayfield and TJ Bennett — like many professionals in marketing and advertising, despite being top performers in their fields, both felt unfulfilled because they experienced much of what is described above firsthand.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Fulfillment Planning 112

Salesforce Marketing Cloud

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. As a field service leader, safety is No. Safety in field service is paramount and transcends industries,” said Shilpa Ramaswamy, senior director, product management, Salesforce Field Service. This can lead to new business.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Salesforce Marketing Cloud

APRIL 4, 2024

The questions can be structured (with predefined response options) or open-ended (where customers can provide detailed answers). For example, if you want to know about how easy customers find their self-service experience with your company to be, focus your questions on self-service ease of use only.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

DECEMBER 1, 2023

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. Crafting an effective prompt is crucial.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80