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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. That you can add hidden relationship notes to your LinkedIn connections? LinkedIn.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. those resources in which they're featured. sales agent to the information manager and broader business ecosystem. All of the contributors to this report are featured on the B2B Marketing Zone.

How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. LinkedIn is a professional network.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). customer data platforms linkedin madtech microsoft

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. those resources in which they're featured. sales agent to the information manager and broader business ecosystem. All of the contributors to this report are featured on the B2B Marketing Zone.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices.

13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

Hubspot

So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. those resources in which they're featured. sales agent to the information manager and broader business ecosystem. All of the contributors to this report are featured on the B2B Marketing Zone.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

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How to Use LinkedIn Emails to Generate Loads of Leads

Hubspot

Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. What are LinkedIn Announcements?

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

So we have a number of great stories that will fill you in on the latest updates, features, and changes in social marketing this week. LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web.

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Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

How B2B Marketers Can Get the Most Out of LinkedIn

KEO Marketing

You might view LinkedIn as the quiet workhorse of the social media world. A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Here are a few ways that you can see maximum results from LinkedIn: Create high-quality content.

A Detailed Anatomy of the New LinkedIn Company Page Design

Hubspot

Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. In other words, no new features have been added; just the look, feel, and the way you navigate a page is a bit different.

The 14 Best Content Planning and Research Tools

Webbiquity

Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+).

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LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week

Hubspot

Even the way we optimize our time with social media is changing due to the recent death of LinkedIn Answers. Facebook Announces New Social Search Feature Called 'Graph Search'. Information included here will help users find you. RIP LinkedIn Answers, From Mashable.

11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

LinkedIn Launches Dramatically Improved Version of LinkedIn Events

Hubspot

Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features. Image Credits: LinkedIn. Connect with HubSpot

Answers To Your Top 9 Questions About Using LinkedIn Ads

Hubspot

Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. Are you ready to become a LinkedIn Ad Master? Answers to the Top 9 Questions About Using LinkedIn Ads to Drive Leads.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

What types of information are worth sharing, beyond blog posts? Tia Peterson praises seven features of the new Twitter interface (such as the “Recently Listed&# box, easy DM replies, and ability to send a tweet from any page) but also cites three areas that still need improvement.

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LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn

Hubspot

LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. How to Add Skills To Your LinkedIn Profile.

7 Epic Marketing Uses of LinkedIn Answers

Hubspot

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. For more in-depth information about how to implement a lead scoring system, reference this post.). Connect with HubSpot

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) For more information…”).

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5 Simple Steps to an Awesome LinkedIn Company Page

Hubspot

The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. Last month, LinkedIn launched company updates , making LinkedIn Company Pages more important than ever for businesses. Include Basic Information. Connect with HubSpot

LinkedIn Launches Analytics Tool for Groups

Hubspot

This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach , member activity, and ultimately—leads. Connect with HubSpot

81% of LinkedIn Users Belong to a LinkedIn Group [Data]

Hubspot

If so, you might be overlooking the marketing potential of a very important and valuable social network: LinkedIn. According to Lab42's July 2011 survey of 500+ LinkedIn users , 61% of LinkedIn users said LinkedIn is the social site they use most for professional networking.

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information can be massively beneficial if it's used right. Better Target Your LinkedIn Ads.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

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