Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Do you need a photographer as part of your social media team? A videographer? A video editor?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. For marketing teams, email deliverability is damaged.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Optinmonster

MARCH 11, 2024

Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content. Now, back to our initial question. Check out the picture below to see how Dropbox used cute badges to get their marketing team to reach target goals. Or Vegemite and toast, if you’re Australian? And guess what.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. In fact, we see the majority of our customers using Parse.ly Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Enter web analytics tools. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Here’s a little excerpt from a sample we created for a major corporation recently: 4.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. Growth in App Partners and App Adoption. SMS messaging.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Hinge Marketing

NOVEMBER 11, 2020

Sampled Both Buyers and Sellers. LinkedIn remains the most dominant social media platform for consulting buyers with more than 83% using it. Facebook and Twitter are growing in popularity with more than 42% saying they use it platform. That means the quality of your team directly affects the bottom line.

Consulting 157

Consulting Research Work Management Marketing Management 157

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Content Marketing Institute

JANUARY 16, 2019

When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. But I made myself do it. His secret?

Paid Search Agency 84

Paid Search Agency Content Enterprise Management Banner Ads 84

GreenRope

DECEMBER 15, 2021

It provides your team with a foundation from which to build. Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. Better strategy for increasing reviews & sharing those reviews across our channel selection (websites, social media, email marketing). CHANNEL SELECTION.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Plus, I also included our entire job description at the end. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

Hubspot

OCTOBER 2, 2017

Your sales manager has given your team a big pep-up talk encouraging you to dial, dial, dial. Sample Cold Call Script. **The I am calling about our softare thathelpsyouwiththestrategicimplentation of your biggest problems from OutboundCompany. Just use LinkedIn. You’re already on LinkedIn. Or skip to the script.).

Cold Calling 100

Cold Calling Best Practices Verticals Work Management 100

Digilant

APRIL 1, 2021

Focus on developing a clear call to action throughout the video, such as “Click Now” or “Visit Our Website.” Sample video placements include in-stream video, discovery ads, and bumper ads. Facebook & Instagram. Or is it more critical for them to finish your ad to get the full message from start to finish? . For Clicks.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Content Marketing Institute

FEBRUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Every six months we review our buyer personas. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Understanding. We analyze the ROI of each one. Finalizing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Outbound Engine

FEBRUARY 10, 2020

Even LinkedIn pages benefit from the addition of photos, which can provide a 200% increase in engagement compared to profiles with less featured pictures. Here’s a cheat sheet of recommended pixel sizes for all the major social media sites that offer cover photos: Facebook : 820 x 312. LinkedIn : 1584 x 396. No words needed.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Hubspot

JUNE 5, 2018

I work with Dale on HubSpot’s sales products team. That’s actually why I wanted to reach out -- he mentioned you were adding some reps to your team, and I thought our CRM might be a great fit for you. You can also swap out “we” for “the [company] team; " for instance, “In the past year, the HubSpot team has partnered with … ”.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook. Our marketing team at Ontraport uses a template called an Ad Grid.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

APRIL 23, 2020

Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Additionally, seasonality played a large role in our planning.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

EveryoneSocial

NOVEMBER 28, 2017

Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. 75% of male internet users are on Facebook as well as 83% of female internet users. Looking for some sample social media policies?

Social Media 104

Social Media Activities Social Marketing Work Management 104

Hinge Marketing

OCTOBER 26, 2020

Sampled Both Buyers and Sellers. LinkedIn is used by over 77% of buyers, making it the dominant social media platform. Facebook is making a surprisingly strong showing with a third of A&FS buyers using it for business purposes. Talented staff/team skills are now the top deciding factor for almost one-third of Buyers.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. Since you're already on LinkedIn, check out each prospect's profile to personalize your approach.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Lead Liaison

JUNE 1, 2018

Our designer lives more than 800 miles away from our screenprinter. We live in a modern world; we are not limited by the location of our partners and vendors. Patel says, “I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after I put up the message. For Employees.

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? Is it an important channel for our personas ? Will it help us meet our objectives? .

Planning 111

Planning Social Media Template Marketing Plans 111

chiefmartech

APRIL 10, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A casual conversation about AI and Amazon Alexa quickly turned into a “We can build our own skill” brainstorming session with lots of excitement and broad hand gestures. How is this possible, you ask?

CMS Development 47

CMS Development Industry CMS Tips Amazon 47

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Heinz Marketing

AUGUST 23, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching this live on LinkedIn, Facebook, or YouTube, thank you very much for joining us in the middle of your workday. But we want to get right into it with our guests today. Matt: Yeah.

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency B2B Sales 106

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. They go on to say that: “Research has consistently shown that one of the best predictors of job performance is a work sample.” This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Web 2.0 Media Sample 100

nDash

NOVEMBER 3, 2021

If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team. Ultimately, we recommend building a team of 2-3 writers depending on the types of blogs you want to publish, especially if not all of them require deep technical expertise. Let’s get started…. **.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook. Our marketing team at Ontraport uses a template called an Ad Grid.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it. To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Marketing Insider Group

MARCH 24, 2015

We know our customers are tuning out advertising. It starts by building a strong business case that doesn’t just directly attack people, their teams or their budgets. You need to conduct a content audit, or at least a sample of the content you produce. We are looking to get informed and we are looking to be entertained.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

Social Media 141

Social Media ROI Media Correlation 141

Attendify

SEPTEMBER 28, 2019

Now we’re throwing our hat into the ring with a topic near and dear to our hearts: Here’s how to use your event data to pick speakers who will resonate with your target audience. We’d love to hear from you on our Facebook , Twitter and LinkedIn feeds. What we mean by “event data”. Send us your tips!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

ClearVoice

JULY 30, 2019

You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties. Although a freelancer will have published work online, they may have additional ghostwritten pieces or other relevant samples to show. You can also search by content type, subject and role. Check them out on social.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Prospectr

APRIL 14, 2017

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Marketing Insider Group

OCTOBER 4, 2011

The quote they used: “I often talk about the importance of putting our audience at the center of everything we do and creating customer-focused marketing plans. Magic happens when businesses create content that maps directly to their needs and uses our buyers’ own language.”. They own the need. And a huge “thanks!”

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100