KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. Customize the URL of your Company Page. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs. Click save.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. There’s a great “photo testing” tool called Photofeeler that will give you feedback about your headshot from other people. Do write a keyword-optimized headline. Do personalize your LinkedIn URL.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

SalesIntel

FEBRUARY 27, 2023

Email is one of the most important tools for communication in our digital world. Fortunately, various email finder tools can help you make this job easier. Who uses email finder tools? Email finder tools are used by a wide range of people, from businesses and professionals to individuals looking for contact information.

Tools 52

Tools Work Management Social Networks API 52

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Track this by placing a tracking pixel on your thank you page or by setting your thank you page URL as a goal in Goolgle Analytics. They realize their Facebook ads were more effective than they initially believed.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Optinmonster

JULY 28, 2022

Did they see a Facebook ad? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Term (utm_term) identifies paid search keywords if you’re using them.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Anyword

APRIL 27, 2022

So it pays to take advantage of the modern solution for blank page syndrome – the use of AI-based writer’s block tools. How to Overcome Writer’s Block by Using AI Writing Tools. It’s up to the user to input basic information such as keywords, or topic and URL. Sales platforms like Amazon, Walmart, and Shopify.

CTR 52

CTR Copywriting Tools SMS 52

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. Zeroing in on the right Instagram analytics tools can be tricky, though. Tools come and go. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Martech

OCTOBER 12, 2022

You really want to be looking at trying to use a keyword, trying to use campaign content, things like that. UTM codes are text you add to a link that gives your analytics tool more information about each link. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase).

Marketing Analytics Tools 119

Marketing Analytics Tools Tagging Analytics Google 119

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 127

Content Marketing Paper Content SEO 127

seo.co

APRIL 29, 2022

In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. As of this writing, the following are the most statistically significant ranking factors for ranking #1 for your most competitive keywords. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Content Marketing Institute

OCTOBER 24, 2018

Second, the users receive the URL on their mobile device. Use query clustering tools to better understand how to explain your topic in a meaningful, yet concise way (as well as optimize for an array of related queries). Clustered keyword lists also help you create more in-depth and better structured content. . Click To Tweet.

Distribution 94

Distribution Trends Budget Programs Tools 94

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Hubspot

APRIL 7, 2019

Measuring the impact of your work can be tricky without the right tools. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Long Tail Keyword. You can carry the keyword research by using the tools like SEMrush. Content Syndication.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Perform Detailed Keyword Research. Content Marketing. More search-driven leads.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

seo.co

NOVEMBER 10, 2022

Ahrefs is a great tool for SEO professionals. It can be used for keyword research , competitor analysis, and backlink monitoring. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Martech

OCTOBER 21, 2021

These platforms provide call tracking, recording, routing and attribution tools to enable these functions. Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them.

Enterprise Management 114

Enterprise Management Marketing Automation Services Marketing Management Analytics 114

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Check out some other keyword research tools in our guide.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

Optinmonster

AUGUST 25, 2022

Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Best SEO Audit Tools.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. Think about the different tools you use to drive traffic during a campaign. Why Use UTM Parameters? UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

NOVEMBER 24, 2021

The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords. Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Ensure it’s engaging and includes keywords for SEO.” Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Convince & Convert

MARCH 6, 2015

When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Enter the URL for your website and click start. . Using the spreadsheet, you can also track social media like Facebook, Google+, Twitter, and Pinterest. Track Your Keywords.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167