Hubspot

JUNE 27, 2018

Closely Tie Emails to Landing Pages. Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Your email subject line should also create a sense of urgency, while giving readers some indication of what to expect once they open the email. If not, keep working.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

MARCH 19, 2020

It works really freakin’ well. It builds a sense of urgency and scarcity. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. Mostly because they’re the easiest to set up, track, and run. A static countdown timer simply won’t work for that kind of scenario.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Scoop.it

OCTOBER 7, 2021

It takes a long way of experience to deliver a compelling copy that works. . When people stumble upon your page, a good copy will lead them to convert. Suppose you’re writing for a landing page about diabetes supplements. One of the many reasons people ignore a plain, long landing copy is that it’s too long.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Madison Logic

NOVEMBER 30, 2023

You need demand generation to create a sense of urgency to solve their problem and to motivate them to choose you to fix it. With 56% of tech buyers saying that they prefer to work with established brands, having that brand familiarity and trust isn’t just nice to have—it’s critical to closing the deal.

Demand 52

Demand Brand Identity Branding Work Management 52

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Convert

JANUARY 16, 2023

A master of soft-sell ads, David Ogilvy had once shared, “The headlines which work best are those which promise the reader a benefit.” Another modern day great, Dan Nelken , has these headings on his landing page for his book “Writing Under Pressure.”. And who can forget this classic ad for Rolls Royce from David Ogilvy?

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Conductor

JUNE 4, 2020

Their vocabulary informs not only our keyword research but our page content as well. #4 It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8 Pay special attention to sites that rank on page one. 8 Ryan Metcalf with DoctorLogic.

SEO 64

SEO Tips SERP Forrester 64

QuanticMind

NOVEMBER 21, 2018

Double Check Ad Schedules and Track Your Stats. To make sure you’re providing an optimal mobile experience, check to make sure that consumers are going to the right mobile landing page on their devices, and that you’ve updated your mobile bid modifiers. So work up some catchy, memorable holiday copy. Tis the season. ‘Tis

PPC 40

PPC Campaigns Tips Long Tail Marketing 40

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? Here’s an excellent example from Dooly: Aesthetically eye catching, and copy gets straight to the pain point—well done, Dooly. This ad is lacking specificity and urgency.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Metadata

JULY 21, 2022

Because the two work better together. Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. Speedy ad spend : If you start your CPC bidding too high, you may blow through your budget before you start seeing traffic to your landing page.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Marketing Insider Group

MARCH 28, 2024

Product pages aren’t the only space for reviews — you can also add your business’ ratings to your Homepage and About page to show buyers how happy people are with your brand. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks. Highlight testimonials.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

SpotMe Blog

JUNE 30, 2023

All your hard work will be for nothing if event attendance is low. Personalizing emails and landing pages with dynamic content that displays the recipient’s name, company, location, or other relevant details. Create an easy-to-use event website and registration page. Panic starts to set in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Go Beyond SEO

AUGUST 19, 2015

New page likes/followers. For example, don’t try to make National Pomegranate Month work for your vintage shop. This will ramp up excitement, plus by saying “last year we sold out in x many days – don’t miss out,” you’ll create a sense of urgency for your fans. New page likes/followers. Is it: Website traffic.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

distribion

APRIL 12, 2017

A cursory understanding of how email analytics work can dramatically impact the success of future campaigns; if you’re not learning from your mistakes and successes through a thorough analysis of campaign reporting, you’re missing out on an opportunity to improve your marketing initiatives. Drives reader to open through urgency or curiosity.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Webbiquity

MARCH 19, 2024

For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform. What worked? Influencer marketing has always been a powerful marketing tactic, so branded content Reel ads worked well even for the B2B sector.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

SEPTEMBER 1, 2011

Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. It should also create a sense of urgency, and it should give readers some indication of what to expect once they open the email. If not, keep working.

Auto Responder 28

Auto Responder Email Marketing Practices Generation 28

Single Grain

JANUARY 11, 2024

Work With Us Understanding PPC Optimization: The Basics and Importance What is PPC optimization? Landing Page Relevance: The journey doesn’t end with a click. The landing page that your ad leads to must align with the promise made in the ad. ” Urgency : “Limited Time Offer!

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Optinmonster

JANUARY 9, 2023

Track Website Usage. Create Urgency. The conversion rate of a sales page would be how many people who see that sales page actually make a purchase. Too hard: Even the most determined customer who has the need, money, urgency, and trust needed to convert might give up if the process is too difficult!

Conversion Rate 85

Conversion Rate Conversion Marketing Websites Top of Funnel 85

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. What is a landing page used for, anyway? See how that works?

Landing Pages 121

Landing Pages Social Media Examples Media 121

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. FOMO uses urgency to convince potential customers to buy before they miss out on a cool deal. FOMO works because it plays on human behavior. Social proof and FOMO are proven to work. Just add a countdown timer to create urgency and drive more sales.

Tools 67

Tools Work Management Marketing Management Best Practices 67

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

seo.co

NOVEMBER 1, 2021

Raise your hand if, after setting up your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 119

Landing Pages Optimization SEO Tips 119

seo.co

FEBRUARY 23, 2022

Raise your hand if, after launching your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 98

Landing Pages Mobile Advertising Ad Exchange User-Generated Content 98

Single Grain

JUNE 6, 2019

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions. 47% of visitors expect a web page to load in 2 seconds or less.

Design 108

Design Lead Ranking Conversion Marketing Websites 108

Optinmonster

NOVEMBER 22, 2023

Here are a few more tips for subject lines: Create a sense of urgency with phrases like “Today Only!” For more on improving email subject lines, check out these resources: 15 Best Email Subject Line Best Practices Email Subject Line Statistics to Maximize Open Rates 184 Best Email Subject Lines and Why They Work!

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Single Grain

FEBRUARY 3, 2020

Eye tracking. It will uncover the various ways that your business can grow as you work on bettering the user journey. But how do you know what would actually work? Is it about uniformity with regards to navigation across all pages — including tabs, buttons, commands and menus? B) Eye Tracking.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Outgrow

APRIL 12, 2021

Randomly tweaking your websites and landing pages without following the conversion rate optimization process is like walking on a dark road without a roadmap. Because what has worked for them might not work for you! So, you should track and analyze your micro conversions before anything else. But, they fail.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Optinmonster

JANUARY 26, 2024

Here are some examples of webinar titles that caught our eye. There are two approaches that really work. While we’re talking about slides, these work a bit differently from in a training setting where you might leave slides up for a while. The first thing you’re going to need is a registration page with an optin form.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Convert

AUGUST 9, 2022

My name is Dionysia, and I work for Convert’s Customer Success team and Integrations team. This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. As a next step, identify who will be working with the tools being used to integrate your A/B testing platform.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Hubspot

JULY 31, 2020

Are you on track to hitting your goals with the campaign? The more you pay attention to the data, the more you can understand what's working and what's not for your audience, leading to more effective campaigns in the future. As the campaign runs, take notes. Are your open rates and click rates what you expected?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Convert

NOVEMBER 8, 2022

tracking accuracy got all messed up. Let’s get into the nitty gritty of product economics: Pull and work with real numbers. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. It worked before. You have to understand and cater to intent.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

JUNE 18, 2012

A keyword with higher competition would be more difficult to rank for on the first page of Google. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. The average position tells you where on the search engine results page your ad will appear.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

ConvertKit

OCTOBER 14, 2019

Lead generation landing pages are the superstar sales team for your online business. Your landing page has to effectively perform the entire sales process in only a few seconds, grabbing visitors' attention and convincing them to sign up for your offer. That's a lot to ask of one little web page.

Landing Pages 45

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 45

Single Grain

JUNE 5, 2023

Work With Us What Are Facebook Ads? You can create appealing paid campaigns by choosing the perfect ad variation with the help of Facebook Ads Manager and tracking their performance effectively using Facebook Pixel (now Meta Pixel). Let’s begin! Facebook Ads is the advertising platform of the leading social media platform, Facebook.

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

SpotMe Blog

JUNE 2, 2021

When you’re fully optimized for web and mobile, you can freely include all the bold, eye-catching, fun content that will result in increased clicks and engagement. Why it works: It’s fun! Why it works: It’s simple, effective, and clear, while still generating interest and excitement. Event Email Template #6) How it Works.

Template 52

Template FAQ Email Marketing Promotion 52

ClearVoice

MAY 15, 2020

They are tracking how live video keeps people’s attention longer, how creating live video can keep them talking about and participating in livestreams , and this could mean a different kind of exposure for brands.” Brands have to determine the line when a livestream is working. Don’t work through a very tired state of mind.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105