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Robots, AI ruled CES 2024

SmartBrief - Marketing

I won’t be so ambitious to think we can cover everything under the sun — we’re covering just what caught our eye, but I also link to some coverage worth reading. What appears promising, though, is the training feature they half-heartedly touted, so I’ll believe it when I see it.

Rules 62
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How to make the most of your marketing work management solution

Martech

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Workflow optimization and automation: These platforms come with automation features that make life easier by getting rid of manual work and simplifying repetitive tasks. Cool, right?

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

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Are You Targeting The Right People on Your Social Media?

Navigate the Channel

The Golden Rule: “Get Social” The fundamental principle that applies to everyone on social media, whether it’s for business or personal use, is to “Get Social.” Businesses must adapt to these changes and optimize both paid and unpaid features to succeed in the competitive world of social advertising.

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WordPress Affiliate Plugin – Best 10 in 2023

Optinmonster

Keep track of interactions with your call-to-action buttons to gauge engagement. There’s also a cloaking feature to keep your affiliate links more secure. Key Features: QR code generator. Sales tracking. Key Features: 3rd part link importing. Analytics and link tracking. Link management.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Engagement Engagement tracks the number of actions people make on your posted content.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

When your marketing platform features real-time personalization, it’s basically a personal assistant. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. The first mistake is not understanding the market and its rules. What are some common email list mistakes?