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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. In the B2B environment, relationships play a key role. Undeniably, technology’s influence on customer connections is skyrocketing.

B2B 242
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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Echo chambers are environments where information circulates within a closed system, bouncing off walls and reinforcing existing beliefs.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

.” Let’s explore the basic components of the Measure, Test, Measure framework (MTMF) Uncertainty is The Only Constant in a Dynamic Environment Traditionally, strategies were seen as static blueprints, but today’s pace of change and the unpredictable nature of our environment underscore the need for a more responsive and adaptive approach.

Training 242
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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 123
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Current trends in marketing and data have deep roots

Martech

But that provides fast developing tools for marketers to negotiate our present environment. It’s the environment itself I’d like to examine. The physical environment is rapidly becoming digital through-and-through. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Trends 115
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60% of Marketers Admit They Still Don’t Fully Understand the Metaverse

KoMarketing Associates

The metaverse, which is the digital space where users can connect in a virtual environment, is continuing to grow in prominence across several industries. Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it.

Planning 198
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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Those reporting that they had implemented a CDP fell from 31% to 25%.