How to Segment Your Target Market on Social Networks

Sales Intelligence View

Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with attractive marketing and advertising campaigns. Modern segmentation is heavily steeped in the ever-changing world of social media.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Be a Social Butterfly.

List 114

Finalizing your holiday digital marketing plan

Biznology

List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Bump up your content efforts now: You should begin producing content for your holiday campaigns as early as summer.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email 235

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website?

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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How to Win the Online Marketing Battle

Navigate the Channel

If an online membership or club does not jive with your business and what you offer, consider implementing an email marketing campaign in which those who have expressed an interest in your offerings are provided with an electronic newsletter. Social Media Matters.

Qualify Your Leads with Social Media

Sales Intelligence View

Opportunities to initiate and nurture connections flood digital social media today. While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. Use a Social Connection Grid to Find Decision Makers.

Why You Should Be Cross-selling to Customers

Sales Intelligence View

Mastery of Social Networking. Promotions, advertising and positive online word of mouth are all components of the effective use of social networking tools.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.

Email Marketing Best Practices from MarketingProfs Virtual Event

Marketo

The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. So why is Email Segmentation important anyway? . Improve email performance metrics. Provide data for ongoing campaign optimization.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Putting Dynamic Back into Email Design

Modern Marketing

While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 The first email was sent in 1971.

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The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Given the rate of adoption for email segmentation, it may still be predominantly manual.

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

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Delivering Episode 5: What is email design really?

Litmus

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Welcome to Delivering, a podcast about email marketing, strategy, the email industry, and yes, email design and development. Email design is easy, right? But, what is email design really?

The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

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The Definitive List of Black Friday SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Cyber Monday is over.

List 195

The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Social Champ, Inc - A social media automation tool.

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How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg

Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating.

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Is It The Better Social Network? Earlier this year, Google completely removed this feature that was expected to compete with Facebook’s social games. This change in popular social networks like Facebook, Instagram, Twitter, etc. SEO Social Media Google google plus

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The When, Where & How of Using GIFs in Content Marketing

ScribbleLive

Emails. Social networks. Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Email Campaigns. GIFs look great in newsletters and promotional emails (and most email clients are compatible with GIFS). Best Practices content content marketing gifs imagery social media

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Only B2B - Untitled Article

Only B2B

For marketers’ emails still has the highest ROI conversion rate at each email bringing in an ROI of almost 44%. The intent here is to make the receiver read the email or at least click and open the email. One of the leading reasons is email access by smartphones.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

It keeps you aligned with your monthly goals and campaigns. Work hard to plan topics and content formats that fit your monthly campaign goals, and you’ll have a B2B content strategy that works. 5 B2B Social Media Best Practices That Will Up Your Marketing Game.

What Is Content Marketing? It’s Starts With Culture!

Marketing Insider Group

No one is sitting around and waiting for a “campaign” with an “offer”. It is not a campaign. You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media?

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Schedule such details as content creation, publication, and shares on social media. Choose from pre-formatted sizes that make it easy to share on any social network, and use their endless supply of stock photos, elements, and text to enhance your graphic. Share on Social Media.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, campaigns were successful.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, campaigns were successful.

5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Use Email Newsletters to Keep in Touch. Be Social.

Demand Generation: 20 Ways to Sell Cloud BI Solutions

Unbound B2B

Influencers on different social network platforms can take your product to another level in the market. Engaging Email Campaigns for Software Lead Generation. Smart and vibrant email campaigns fall under outbound channels that help BI solutions connect with wider audiences and build a rapport with reliable software buyers. Engaging email campaigns should be part of a larger software lead generation strategy to fill the gaps resulting from inbound.

Delivering Episode 8: Voice Assistants and Email

Litmus

In this episode of Delivering, host Jason Rodriguez tests out the current state of voice assistants and email marketing. Do email marketers really need to worry about Alexa and friends? Hey Alexa, do I have any unread emails? Alexa reads email out loud.

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

Once you've optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it's time to make sure everyone sees your masterpiece. Your Website or Campaign Landing Pages. Email Campaigns.

10 case studies show how web analytics prove ROI

Biznology

HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. Web Analytics helps understand email and visitor behaviour. Sign up for our emails here.

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

But the success of its recent campaigns is largely credited to the emotional impact of its content, as well as the organization’s success in telling these high-impact stories across multiple marketing channels. Story-Centric Email Campaigns.

#SproutChat Recap: Creating Shareable Content

Sprout Social

Social networks are saturated these days. Look Beyond Social Networks for Promotion. Social networks are likely your main focus as a social media marketer as the place to promote content, as they should be. But consider ways to highlight social media posts containing content. For example you could start an email campaign highlighting your most popular Instagram posts.

How to Leverage Social Intent Data for Email Marketing

Marketo

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day. Email Marketing b2b

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Four Steps to Aligning Email Marketing and Social Media

Marketing Action

The two most important channels to align are email and social media. Social is increasingly important as a driver of cross-channel, full-lifecycle engagement – and email still delivers the most revenue and best ROI. Test methods and campaigns to measure effectiveness.

Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today.

Delivering Episode 6: What We Saw at Salesforce Connections

Litmus

In this episode of Delivering, host Jason Rodriguez reports back from Salesforce Connections, digging into what the Litmus team saw and what it potentially means for email marketers. The first thing to know about Salesforce Connections is that it’s not just email.