Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Create email body copy and subject lines. Create intelligent campaigns. Generate creative for email campaigns.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. Even artificial intelligence pets could be enriched by AI-generated companions.

Marketing AI 101

Marketing AI Storytelling Content Budget Programs 101

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. The new AI layer will initially address five core areas: Media planning, buying and optimization. What CoreAI will do. In your inbox.

Paid Search Agency 94

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 94

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Marketing AI 120

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 120

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. The human-in-the-loop recommendation makes sense, of course, but it remains to be seen how that can scale to address content that can be generated in huge volume and at mind-warping speed.

Marketing AI 133

Marketing AI Enterprise Management Marketing Management Generation 133

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople.

CRM 95

CRM Work Management Marketing Management Marketing Automation Services 95

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email.

Marketing AI 143

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 143

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities. Get MarTech!

Amazon 119

Amazon Ideal Customer Profiles User-Generated Content Outreach 119

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

Martech

APRIL 11, 2024

WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. Business email address Sign up now Processing. EXL and Quilt.AI Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content.

Classified Ads 101

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 101

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Total addressable market? The rise of smart mobile devices.

Marketing AI 128

Marketing AI Work Management Effectiveness B2B Marketing 128

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Email: Business email address Sign up now Processing. However, meeting these heightened expectations is no easy feat.

Marketing AI 102

Marketing AI Churn Rate Transparency Budget Programs 102

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. What is artificial intelligence? Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” Email: Business email address Sign up now Processing. ” Predictive analytics Predictive analytics has a long history.

Analytics 102

Analytics Marketing AI Lead Ranking Forecasting 102

Martech

JANUARY 29, 2024

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Business email address Subscribe Processing. Looking to take control of your data? Click here to download! Get MarTech! In your inbox.

Forecasting 107

Forecasting Trends Resources Features 107

Martech

FEBRUARY 8, 2024

It also has AI-guided prospecting, dynamic buying committees, generative AI-powered outreach, AI Email Assistant, unified data and customization options. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Business email address Subscribe Processing.

Marketing AI 88

Marketing AI Allocation Zoominfo ROAS 88

Martech

JANUARY 25, 2024

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Business email address Subscribe Processing. Looking to take control of your data? Click here to download! Why we care. Inevitably, some of these innovations by now look familiar. Get MarTech! In your inbox.

Marketing AI 106

Marketing AI Copywriting Vendors User-Generated Content 106

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Business email address Subscribe Processing. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Get MarTech! In your inbox.

Features 108

Features Click Fraud Product Advertising Agencies 108

Martech

SEPTEMBER 1, 2023

Over time, as AI technology evolves, we’ll see a bigger impact as workflows are optimized and customer touchpoints become more intelligent. How are you going to address this? These should be regularly reviewed to address new applications and any issues that surface. Externally, several groups have formed to address AI safety.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Martech

FEBRUARY 1, 2024

Much like email — and every other software sector — the direct mail and gifting space is hanging its hat on applications of artificial intelligence to improve efficiency and results. Business email address Subscribe Processing. Other players in the space include Reachdesk and Postal. Why we care. Get MarTech!

Fulfillment 101

Fulfillment Ideal Customer Profiles Distribution Vendors 101

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 128

Email Marketing Automation Tools Planning 128

Martech

FEBRUARY 13, 2024

Image: Influential Market Intelligence. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Business email address Subscribe Processing. How has it been for you? Technology brands came in second at 15%.

Digital Asset Management 128

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 128

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Braze’s Sage AI by Braze is the updated version of the customer engagement platform’s existing artificial intelligence capabilities. Business email address Subscribe Processing. Get MarTech!

Marketing AI 97

Marketing AI SMS User-Generated Content Customer Surveys 97

Martech

FEBRUARY 8, 2024

Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. Email nurture fatigue. Prospects are now wise to the lead magnet — future email bait and switch. This is where artificial intelligence comes in. Selling at scale.

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Artificial Intelligence refers to the simulation of human cognitive functions by machines. Why this surge? What is AI?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

FEBRUARY 2, 2024

Contextual Deals (4D, Audigent’s Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, and SQREEM Technologies). Business email address Subscribe Processing. ID-Free Audience Deals (AI-powered analysis of digital journey patterns: Dstillery ID-free). CTV Deals (Samba TV). Get MarTech! In your inbox.

Privacy 96

Privacy Advertising Benchmark High Quality Lead Advertisements 96

xiQ

MARCH 27, 2024

Driver’s teams engage in a relentless pursuit of intelligence on their rivals, dissecting past races, scrutinizing racing styles, and understanding preferences for specific track conditions. Gilroy transforms the sales process by providing a comprehensive business prompt library, facilitating content creation, and streamlining email drafting.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing. Get MarTech! In your inbox.

Features 87

Features Product Landing Pages Mobile Advertising 87

PathFactory

APRIL 23, 2024

That’s why PathFactory is on a mission to help B2B marketers leverage content intelligence & personalization. B2B martech stacks have limitations Typical B2B marketing tech stacks contain a mix of marketing automation software, intent data providers, personalization tools, and standalone email tools.

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Today we’re dealing with an onslaught of new tools in the artificial intelligence (AI) space. But think again on that one and not just because of FOMO.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Vendors 92

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers. The company believes the generator can cut email campaign development time by 15%. Get MarTech!

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 110

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Using AI to improve customer experience and customer journey orchestration Marketplace intelligence Course5 Intelligence has integrated OpenAI’s GPT models into Course5 Compete, its proprietary AI-powered market intelligence platform.

Marketing AI 105

Marketing AI Paid Search Agency Training Search Engine Marketing 105

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 77

Email Marketing Work Management Planning Marketing Management 77

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Marketing AI 115

Marketing AI Work Management Marketing Management Bandwidth 115

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. Find Artificial intelligence requires data to function effectively. Get MarTech!

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142