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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. It allows you to combine expertise with passion.

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How to Use Educational Content to Drive Brand Engagement

EveryoneSocial

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

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Seven Skills Every Social Media Manager Needs

Webbiquity

And with this skill, you can help build a strong community of followers, customers, and brand advocates who feel heard, trust your brand, and look forward to the content you produce. Eva Chan is a Career Counselor and Certified Professional Resume Writer (CPRW) at Resume Genius, with a background in the education management industry.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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9 Disadvantages of AI You Never Thought About

Marketing Insider Group

We can only hope that the tech giants aren’t abusing our trust in their automated programs. However, history proves that every technological advancement creates a new set of tasks for humans to fulfill. Also, sharp marketers and sales representatives will still be necessary to convince educated buyers who are on the fence.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

B2B buyers are changing; they seek out more informational and educational content to solve problems. You’re telling them stories, offering answers, and earning their trust. Thus, you need a full library of materials to fulfill this need. Quick Takeaways. You’re building a relationship through content, not through ads or sales.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. In contrast, retaining an existing customer requires less expenditure as the relationship and trust are already established. Sidenote: AI is making trust even more important. Easy, right?