Creating B2B Engagement, Not Just B2B Content

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Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer.

The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

Kate Jacobsen, Marketing Programs Manager, BrightTALK

Kate Jacobsen

Kate is the Marketing Programs Manager at BrightTALK. She is also a Creative Marketing Manager with 10+ years of experience in driving marketing campaigns with email marketing strategies, lead generation, testing and optimization, and brand awareness tactics. Skilled in campaign management and execution, creative collaborations, and audience insights.

Kate is proficient in spearheading campaigns by encouraging stronger international team collaborations and implementing project management methodologies. She has a proven track record in creating and executing marketing strategies that result in better messaging, stronger retention, and improved revenue.

B2B Marketing Zone

Creating B2B Engagement, Not Just B2B Content

with BrightTALK

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Kate Jacobsen, Marketing Programs Manager, BrightTALK