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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. Several popular social media platforms offer subscription models.

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How to Target the Right Audience on Social Media

Marketing Insider Group

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

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8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

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The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

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