Sat.Apr 02, 2022 - Fri.Apr 08, 2022

How to Choose a Good Social Media Agency


There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well.

A Guide to Supercharge Your Email Marketing with PPC Strategy


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14 More Appallingly Common Copywriting Mistakes to Avoid


Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why Data is Vital for Business Digital Transformation


Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems.

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Tips and Tools To Hire Blog Article Writers

Marketing Insider Group

Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI.

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience.

Content Marketing Showdown: Google vs. Facebook


Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products.

5 Steps To Find Your Brand Voice

Content Marketing Institute

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. Continue reading → Content Strategy

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

5 Consumer Behavior Trends Marketers Are Watching

Marketing Insider Group

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.

39% of Marketers Claim Poor Quality Data Hinders the Customer Experience

KoMarketing Associates

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight.

6 Helpful Rules for Marketers Who Work with Freelancers


In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation.

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A 4-Step Customer Journey Map Process for Better Content Results [Template]

Content Marketing Institute

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading → Company News

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

ECommerce and Digital Marketing Experts To Pay Attention To

Marketing Insider Group

As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. Image Source. However, in the midst of this seismic shift, many businesses are learning a punishing lesson.

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Haily Moulton on the Recipe for B2B TikTok Success


Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters.

If You Want To Create Exceptional Content, Limit Your Options

Content Marketing Institute

Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer Marketing

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one.

How Can You Improve Content Engagement for Your Business?


Consumers don’t have the time or patience to read a product sales pitch. They will, however, make time to read informative content. By presenting your product or service as a solution, you are one step closer to converting your audience into paying customers.

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martec

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives.

Ownable Conversations: How To Create Content That Leads Niche Discussions

Content Marketing Institute

Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content. Continue reading → Company News

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Email Client Market Share in March 2022


Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients.

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MatchCraft Partners with Ellohub


MatchCraft Announces Partnership With Ellohub to Service Brazilian Market.

17 Ways to Become More Creative

Carla Johnson

April 5, 2022 You know how you have this image in your brain about what “creative” people look like? And the kinds of work they do? Yeah, that’s exactly what’s holding you back from being creative yourself! People regularly tell me that they aren’t creative.

How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]

Content Marketing Institute

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work. Continue reading → Company News

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

Email Deliverability: What It Is and Why It Matters


Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder.

Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics 

Launch Marketing

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public.

Why You Need Effective Buyer Personas for B2B Lead Generation


Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy.