Sat.Nov 10, 2018 - Fri.Nov 16, 2018

3 (more) stats that prove how newsletters create community engagement

Parse.ly

Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging.

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 213

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketing Technology Buy The Book

Webbiquity

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.

Buy 214

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

More Trending

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.

Report 241

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

How Much of Your Marketing Budget Should Go Towards Martech?

Reachforce

When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget

Budget 177

The Role of Marketing in Prototyping: Creating Prototypes with POP

Marketing Insider Group

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills.

Class 218

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 233

How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque.

Help 244

Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

The Impact Of Buyer Transformation On Marketing 2020

Marketing Insider Group

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

Buzz 193

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads

Act-On

Are you ready to make the most out of your event marketing efforts? These 5 tips will help improve engagement and increase your number of leads. Events Lead Generation Lead Nurturing

Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.

Search 163

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Transform Your Customer Success Journey and Accelerate Growth

Marketing Insider Group

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.

B2C 230

B2B Content Marketing 2018: A Year in Review

KoMarketing Associates

As each year passes, I find myself saying things like “How is the year over?” or “Time is really flying”. This year was no exception. Just like that, it’s November and just like that, it’s time for 2019 planning.

Review 163

7 Essential Account-Based Marketing Strategies

Act-On

Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

Battling Back Against Marketing Malpractice

Marketing Insider Group

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?

Paper 189

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Emotions, Arousal, and the Science Behind Why Stories Get Shared

Contently

Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings.

Viral 156

The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility.

The 4-Step Recipe for Analyst Relations Success

Act-On

Is your B2B company looking for a surefire way to rank well in analyst reports? This 4-step recipe will set you up for analyst relations success. Analyst Relations

Report 151

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Marketing Insider Group

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

8 Ways to Use Chatbots to Boost Engagement on Your Website

Biznology

Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked.

Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started.

Trust 139

Want to Connect with Millennials? Take a Page from Print Catalogs

Modern Marketing

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant.

Rethink Marketing podcast: Creating a Successful Channel Partner Strategy

Act-On

In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy. Demand & Lead Generation Marketing Strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.