INDUSTRY INSIGHTS YOUR PEERS ARE READING
Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings. MORE
Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts. MORE
When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget MORE
In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. MORE
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. MORE
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having. MORE
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A MORE
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. MORE
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. MORE
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. MORE
There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. MORE
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? MORE
Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. MORE
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy. MORE
One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees. MORE
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. MORE
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. MORE
Are you ready to make the most out of your event marketing efforts? These 5 tips will help improve engagement and increase your number of leads. Events Lead Generation Lead Nurturing MORE
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. MORE
People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” MORE
The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. MORE
SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. MORE
With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. MORE
Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. MORE
In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.” MORE
As each year passes, I find myself saying things like “How is the year over?” or “Time is really flying”. This year was no exception. Just like that, it’s November and just like that, it’s time for 2019 planning. MORE
Parse.ly
NOVEMBER 15, 2018
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging.
bizible
NOVEMBER 14, 2018
As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.
Marketing Insider Group
NOVEMBER 12, 2018
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.
Onalytica B2B
NOVEMBER 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
NOVEMBER 15, 2018
Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
NOVEMBER 13, 2018
People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.”
Onalytica B2B
NOVEMBER 12, 2018
There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.
KoMarketing Associates
NOVEMBER 12, 2018
Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.
Webbiquity
NOVEMBER 16, 2018
Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
NOVEMBER 15, 2018
Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills.
DiscoverOrg
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.
Reachforce
NOVEMBER 15, 2018
When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
NOVEMBER 14, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.
Modern Marketing
NOVEMBER 12, 2018
In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant.
KoMarketing Associates
NOVEMBER 15, 2018
SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient.
Reachforce
NOVEMBER 14, 2018
One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
NOVEMBER 13, 2018
Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A
Contently
NOVEMBER 15, 2018
Data visualization doesn’t work without emotion. Sure, data journalism involves data collection, statistical analysis, visualization, and explanation, but it takes an emotional narrative to contextualize your findings.
KoMarketing Associates
NOVEMBER 13, 2018
As each year passes, I find myself saying things like “How is the year over?” or “Time is really flying”. This year was no exception. Just like that, it’s November and just like that, it’s time for 2019 planning.
Reachforce
NOVEMBER 14, 2018
When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
NOVEMBER 14, 2018
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go?
Biznology
NOVEMBER 16, 2018
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations.
Contently
NOVEMBER 12, 2018
In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.”
Act-On
NOVEMBER 13, 2018
Are you ready to make the most out of your event marketing efforts? These 5 tips will help improve engagement and increase your number of leads. Events Lead Generation Lead Nurturing
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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