INDUSTRY INSIGHTS YOUR PEERS ARE READING
What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. MORE
Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing MORE
Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8 MORE
Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? MORE
Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one. Comparatively, if you focus on your existing customer base, who already KNOW your brand, you will encourage repeat purchases. MORE
Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action? MORE
On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. MORE
Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. MORE
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. MORE
Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. MORE
The jewelry business may be easy to penetrate, but success is a difficult feat. With the intensity of the competition and the changing market demands, it is challenging to craft your own success story. To make things easier, keep in mind these tips. Be in the Know. MORE
In real estate, it’s “location, location, location.”. In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. MORE
List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources. MORE
Digital marketers have a wide array of channels available to them, but new research suggests that social media and search rise above the rest. Recently, Nielsen conducted “The Nielsen CMO Report 2018” to determine which channels CMOs, in particular, are turning to in order to reach out to their customers and prospects. In terms of importance, the majority (79 percent) of respondents said social media was the most critical digital media channel. MORE
In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. MORE
When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. MORE
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs. MORE
Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? MORE
Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. MORE
Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how. Video MORE
Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. MORE
Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. MORE
There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments. MORE
I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. MORE
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. MORE
Modern Marketing
JUNE 26, 2018
There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments.
KoMarketing Associates
JUNE 28, 2018
In real estate, it’s “location, location, location.”. In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising.
Ontraport
JUNE 29, 2018
With so much data at your fingertips, it's important to understand how to interpret it before you make a move. The post How to Apply Your Marketing Data to Improve Results appeared first on The ONTRAPORT Blog. Marketing Tracking
Biznology
JUNE 25, 2018
I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
JUNE 28, 2018
Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JUNE 26, 2018
Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance?
Webbiquity
JUNE 26, 2018
Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers.
Marketing Insider Group
JUNE 27, 2018
In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.
Act-On
JUNE 28, 2018
Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing
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Account-Based Marketing is a strategy, not a solution.
Biznology
JUNE 26, 2018
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.
KoMarketing Associates
JUNE 25, 2018
Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8
Marketing Insider Group
JUNE 26, 2018
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side.
Modern Marketing
JUNE 29, 2018
Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Biznology
JUNE 29, 2018
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs.
Act-On
JUNE 27, 2018
On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.
Marketing Insider Group
JUNE 25, 2018
What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here.
Modern Marketing
JUNE 25, 2018
List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
JUNE 28, 2018
Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign.
Act-On
JUNE 28, 2018
Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how. Video
Marketing Insider Group
JUNE 26, 2018
Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.
KoMarketing Associates
JUNE 27, 2018
Digital marketers have a wide array of channels available to them, but new research suggests that social media and search rise above the rest. Recently, Nielsen conducted “The Nielsen CMO Report 2018” to determine which channels CMOs, in particular, are turning to in order to reach out to their customers and prospects. In terms of importance, the majority (79 percent) of respondents said social media was the most critical digital media channel.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
JUNE 27, 2018
The jewelry business may be easy to penetrate, but success is a difficult feat. With the intensity of the competition and the changing market demands, it is challenging to craft your own success story. To make things easier, keep in mind these tips. Be in the Know.
B2B PR Sense
JUNE 29, 2018
Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world.
Marketing Insider Group
JUNE 27, 2018
When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process.
Modern Marketing
JUNE 26, 2018
Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one. Comparatively, if you focus on your existing customer base, who already KNOW your brand, you will encourage repeat purchases.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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