Sat.Jun 23, 2018 - Fri.Jun 29, 2018

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments.

How to Understand Your B2B Audience Better

KoMarketing Associates

In real estate, it’s “location, location, location.”. In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising.

How to Apply Your Marketing Data to Improve Results

Ontraport

With so much data at your fingertips, it's important to understand how to interpret it before you make a move. The post How to Apply Your Marketing Data to Improve Results appeared first on The ONTRAPORT Blog. Marketing Tracking

How did marketers let GDPR happen?

Biznology

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

What kind of video do you need in sales communication?

Biznology

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs.

Video 188

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side.

Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers.

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

Act-On

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.

Search 185

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

Why and How to Use YouTube to Promote Your Business

Marketing Insider Group

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance?

The Difference Between Wide and Deep Content Explained

Modern Marketing

Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Why you need testimonials to persuade your customers

Biznology

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign.

RFP 167

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8

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Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources.

Mail 235

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world.

GDPR: What It Means and How to Make Your Website Compliant

Marketing Insider Group

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.

How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns

Influitive b2b

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. That’s where I come in. As Influitive’s Campaigns Specialist, I spend most of my time building.

Win More Leads, More Trust, and More Engagement with Video Marketing

Act-On

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how. Video

Trust 154

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Be Better Than Bad Stock Photography

Contently

Adrian Dubler hates stock photography. He told me this over the phone as we discussed his company’s recent study about visual content. Dubler is the CEO of Foap, which connects brands to freelance photographers.

Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

Marketing Insider Group

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down.

6 sales tips from jewelers row

Biznology

The jewelry business may be easy to penetrate, but success is a difficult feat. With the intensity of the competition and the changing market demands, it is challenging to craft your own success story. To make things easier, keep in mind these tips. Be in the Know.

Sales 152

The Guide to a Successful Employee Advocacy Plan

Act-On

Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for. Social Media Marketing advocacy employee advocacy social social advocacy

Plan 154

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

A Brief Pride Guide For Your Brand

Contently

In a world increasingly driven by social media, the calendar creates pressure. Brands, publications, and organizations are almost expected to participate in the action for any historically significant events.

Brand 151

Weekend Reading: “Do It! Marketing” by David Newman

Marketing Insider Group

For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

Customer Loyalty: Why the Game's Changing & How You Can Win It

Modern Marketing

Acquiring new customers for your business is a lot more challenging and costs up to five times more than it does to retain one. Comparatively, if you focus on your existing customer base, who already KNOW your brand, you will encourage repeat purchases.

Reduce conflict among marketing and sales channels

Sales Lead Insights

Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.