Sat.Jun 23, 2018 - Fri.Jun 29, 2018

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments.

How to Understand Your B2B Audience Better

KoMarketing Associates

In real estate, it’s “location, location, location.”. In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising.

How to Apply Your Marketing Data to Improve Results

Ontraport

With so much data at your fingertips, it's important to understand how to interpret it before you make a move. The post How to Apply Your Marketing Data to Improve Results appeared first on The ONTRAPORT Blog. Marketing Tracking

How did marketers let GDPR happen?

Biznology

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals

Marketing Insider Group

Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case.

4 Simple Reasons for Why this Webinar Invitation Works

The Point

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic?

Work 154

More Trending

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance?

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side.

Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers.

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

Act-On

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.

Search 193

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8

Survey 189

GDPR: What It Means and How to Make Your Website Compliant

Marketing Insider Group

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites.

Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

The Difference Between Wide and Deep Content Explained

Modern Marketing

Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Win More Leads, More Trust, and More Engagement with Video Marketing

Act-On

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how. Video

Trust 173

Why and How to Use YouTube to Promote Your Business

Marketing Insider Group

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.

What kind of video do you need in sales communication?

Biznology

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs.

Video 182

Mailing to New Customers and Managing Deliverability Risk

Modern Marketing

List size is an important metric for many marketers. It dictates the number of inboxes they have access to and can drive internal conversations around budgets, initiatives, and available resources.

Mail 230

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Guide to a Successful Employee Advocacy Plan

Act-On

Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for. Social Media Marketing advocacy employee advocacy social social advocacy

Plan 164

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here.

Why you need testimonials to persuade your customers

Biznology

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign.

RFP 161

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

CMOs Increasingly Turning to Social Media to Reach Customers and Prospects

KoMarketing Associates

Digital marketers have a wide array of channels available to them, but new research suggests that social media and search rise above the rest. Recently, Nielsen conducted “The Nielsen CMO Report 2018” to determine which channels CMOs, in particular, are turning to in order to reach out to their customers and prospects. In terms of importance, the majority (79 percent) of respondents said social media was the most critical digital media channel.

10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working

Marketing Insider Group

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process.

6 sales tips from jewelers row

Biznology

The jewelry business may be easy to penetrate, but success is a difficult feat. With the intensity of the competition and the changing market demands, it is challenging to craft your own success story. To make things easier, keep in mind these tips. Be in the Know.

Sales 152

Reduce conflict among marketing and sales channels

Sales Lead Insights

Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Original Research is Helping Marketers Achieve Top Objectives

KoMarketing Associates

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.

Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment

Marketing Insider Group

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down.

How to Be Better Than Bad Stock Photography

Contently

Adrian Dubler hates stock photography. He told me this over the phone as we discussed his company’s recent study about visual content. Dubler is the CEO of Foap, which connects brands to freelance photographers.

Bridging the content gap for B-to-B marketing automation and lead generation

Sales Lead Insights

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.

B to B 141

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.